Graphic Designer (AI Image & Video Generation)

Role Overview

Ramraj Cotton is looking for a creative and technology-driven Graphic Designer with strong hands-on expertise in Generative AI, Prompt Engineering, AI Image Generation and AI Video Generation.

The candidate should be capable of independently creating high-quality brand creatives, campaign visuals, product visuals and short-form videos using both conventional design software and AI-powered creative tools.

Key Responsibilities

• Create social media creatives, digital advertisements, banners, posters, product visuals and campaign materials.
• Generate high-quality AI images and AI videos for branding, marketing and social media requirements.
• Create reels, short-form promotional videos, product videos, motion creatives and campaign concepts using AI tools.
• Develop and optimise effective prompts for image and video generation.
• Edit, enhance and transform AI-generated outputs into polished, production-ready brand creatives.
• Handle image retouching, compositing, resizing and video enhancement.
• Develop multiple creative variations for campaigns and performance marketing requirements.
• Collaborate with Brand, Marketing, Social Media and E-commerce teams while ensuring consistency with Ramraj Cotton's brand guidelines.

Mandatory Skills

• Strong hands-on expertise in Adobe Photoshop, Illustrator, Canva and related graphic design tools.
• Practical experience with AI image-generation platforms such as Midjourney, Adobe Firefly, DALL-E, Stable Diffusion or similar tools.
• Hands-on experience with AI video-generation platforms such as Runway, Kling, Pika, Sora, Veo or similar tools.
• Strong Prompt Engineering skills for both image and video generation.
• Ability to generate AI videos using text prompts, reference images and product visuals.
• Strong understanding of typography, colour theory, composition, branding and visual storytelling.
• Ability to convert AI-generated outputs into commercially usable, brand-ready creatives.