GPM - Domestic Marketing (Pharma)

Role Objective: Develop brand value and drive market performance of own products by ideating market-relevant strategies, developing high-quality marketing inputs, and ensuring effective on-ground implementation.

KEY RESPONSIBILITIES

• Strategic Planning and Budgeting: Develop market intelligence by studying trends and agency reports; participate in annual budgeting and monitor spends throughout the year.

• Brand Planning and Execution: Prepare annual brand plans (STP), ideate marketing deliverables (communications, advertisements, etc.), and prepare calendars for CMEs and awareness programs.

• Sales Support: Design incentive plans, monitor brand activity adherence, and provide on-going market insights to support the sales force and product demand forecasting.

• Customer Relationship Management: Create and maintain relationships with Key Opinion Leaders (KoLs) and manage educational or PG programs.

• Vendor Management: Identify, recommend, and negotiate terms with scientific and material vendors while ensuring timely delivery and payment processing.

• People & Process Management: Lead team goal setting, performance appraisals, and induction programs while ensuring adherence to the marketing manual and work norms.

STAKEHOLDER INTERACTION

Type of Interaction: Internal 

• Interaction with: Product Executives, Product Managers, Marketing Heads/HoD , and departments outside Marketing (Sales, HR, R&D, Supply Chain, Training, etc.).

• Nature of Interaction: Routine communication for work tasks, providing updates/inputs, seeking resolutions, coordination for joint tasks, and training/liaising.
  
  

Type of Interaction: External 

• Interaction with: Agents, Vendors, Customers (including KoLs), Consultants, and Industry Peers.

• Nature of Interaction:  Negotiating, seeking information, providing instructions/feedback, resolving queries, and networking.

JOB REQUIREMENTS

Professional Experience and Relevant Skills

• Experience: Minimum 10+ years of sales + pmt experience (6+ yrs in PMT, team handling preferred).

• Experience Context: 

• Skills: Achievement Orientation, Problem Solving, Effective Communication, Strategic Orientation, and Planning & Execution.

Academic Qualifications & Certifications

• Educational Qualification: Science Graduate with Management Graduate (Compulsory)