Government Sales Manager - Education

Job Description

Job Title

 Business Development – Sales

Company Profile

Hitachi MGRM Net Ltd is a global organization that crafts social innovation solutions across different sectors covering the citizen life-cycle. We focus on partnering with citizens, institutions, and governments to digitally transform the lives of people, communities, and society, enabling them to achieve their full potential.

With various business bases across India, Hitachi MGRM Net initiatives range from Educational e-Governance Technologies, Healthcare Technologies, Insurance Technologies, Automotive Technologies, Information & Telecommunications Systems, Smart City Solutions, Data Center Solutions, Digital Solutions & Services, Infrastructure Systems, Industrial Systems, and many more.

Area of Operations

Business Development, Business Operations, Lead Generation, Client Relationship Management

Job Summary

The Sales Representative will be responsible for generating and qualifying sales opportunities within the Government Education sector, including Central and State Government Departments, Schools, Colleges, Universities, Skill Development Missions, Technical Institutions, and Education Boards. The role focuses on lead generation, stakeholder engagement, appointment setting, proposal coordination, and supporting the sales team in driving business growth.

Key Responsibilities

• Identify and generate sales opportunities within Government Education departments and institutions.
• Conduct outbound calls, emails, and virtual / physical meetings to promote the company's education products and services.
• Build relationships with various officials from Ministries, Education Departments, Universities, Colleges, Schools, Skill Development Authorities, NSDC, Sector Skill Councils, and Government Training Institutes.
• Identify upcoming tenders, RFPs, GeM opportunities, and procurement requirements.
• Schedule meetings, presentations, and product demonstrations for the sales team.
• Maintain and update customer information, sales activities, and opportunity pipeline in the CRM.
• Coordinate with proposal, technical, and bid management teams for submission of proposals.
• Follow up on quotations, technical evaluations, purchase approvals, and order closures.
• Monitor competitor activities and market developments within the Government Education ecosystem.
• Prepare weekly MIS, sales pipeline reports, and management updates.
• Ensure timely follow-up to maximize lead conversion.

Key Accountabilities

• Qualified lead generation.
• Appointment generation.
• Sales pipeline creation.
• Proposal follow-up.
• CRM accuracy.
• Opportunity conversion support.
• Revenue pipeline contribution.

Qualifications

• Bachelor's degree in Business Administration, Education, Marketing, Commerce, or related field.
• MBA (Marketing/Business Development) preferred.

Experience

• 8–10 years of experience in Inside Sales, Business Development, Tele Sales, or Lead Generation.
• Experience in Education Technology (EdTech), Learning Solutions, Digital Education, Skill Development, Publishing, Assessment Services is preferred.
• Experience dealing with Government Education projects, GeM Portal, CPP Portal, or tender-based sales will be an added advantage.

Required Skills

• Excellent verbal and written communication.
• Strong tele-selling and relationship-building skills.
• Lead generation and opportunity qualification.
• Knowledge of Government procurement processes.
• MS Excel, Word, and PowerPoint.
• Proposal coordination and documentation.
• Negotiation and follow-up skills.
• Time management and analytical ability.

Key Performance Indicators (KPIs)

• Outbound calls/emails made.
• Qualified leads generated.
• Meetings scheduled.
• Sales pipeline value created.
• Proposal follow-up success rate.
• Opportunity-to-meeting conversion rate.
• Revenue contribution through inside sales.
• CRM data accuracy.
• Monthly and quarterly target achievement.
• Customer response turnaround time.

Preferred Competencies

• Knowledge of Government Education ecosystem.
• Understanding of GeM, e-Tendering, and public procurement.
• Customer-focused approach.
• Strong presentation and communication skills.
• Self-driven and target-oriented.
• Team collaboration and coordination.
• Ability to work in a fast-paced, target-driven environment.

Key Government Customers

• Ministry of Education
• State Education Departments
• Directorate of Education
• Government Schools
• Kendriya Vidyalaya Sangathan (KVS)
• Navodaya Vidyalaya Samiti (NVS)
• State Universities
• Central Universities
• Government Colleges
• AICTE-affiliated Institutions
• NSDC and State Skill Development Missions

Preferred Industry Experience

Candidates with experience in selling any of the following to Government Education institutions will be preferred:

• EdTech Solutions
• Learning Management Systems (LMS)
• Digital Classrooms
• Smart Classroom Solutions
• Assessment & Examination Platforms
• Skill Development Programs
• Teacher Training Solutions
• Digital Content & E-learning
• Educational Publishing
• Education Consulting Services
• ICT in Education Projects
• University ERP / School ERP Solutions
• Academic Research & Laboratory Solutions