Google Tag Manager, Google Analytics Developer

Location- Kochi, Chennai, Bangalore, Trivandrum

Role & responsibilities

• Design, implement, and maintain tracking solutions using Google Tag Manager (GTM).
• Configure and manage Google Analytics 4 (GA4) implementations.
• Develop and maintain data layer specifications for websites and applications.
• Implement event tracking, conversion tracking, cross-domain tracking, and enhanced eCommerce measurement.
• Configure and deploy marketing and advertising tags including:
• Google Ads
• Floodlight
• Meta Pixel
• LinkedIn Insight Tag
• Other third-party marketing platforms
• Validate tracking implementations using debugging and QA tools.
• Build custom dimensions, custom metrics, audiences, and reporting frameworks.
• Partner with marketing teams to support campaign measurement and attribution.
• Troubleshoot tracking issues and data discrepancies.
• Ensure compliance with privacy regulations, cookie consent frameworks, and tracking governance standards.
• Create technical documentation and tracking implementation guides.

Preferred candidate profile

• Strong hands-on experience with:
• Google Tag Manager (GTM)
• Google Analytics 4 (GA4)
• Google Ads Conversion Tracking
• Experience implementing and managing Data Layers.
• Strong understanding of JavaScript, HTML, and CSS.
• Experience with tracking methodologies, attribution models, and user journey analysis.
• Knowledge of web technologies, cookies, browser behavior, and consent management platforms.
• Experience working with Agile development teams.