Google & Meta Ads + Lead Management Virtual Assistant

Google & Meta Ads + Lead Management Virtual Assistant

We are looking for a hands-on Virtual Assistant with strong experience in Google Ads, Facebook/Instagram Ads and Lead Management to support our Australian businesses.

This is not a role for someone who only coordinates with agencies. We need someone who can personally manage advertising campaigns, monitor performance, manage incoming leads and provide day-to-day virtual assistance.

Key Responsibilities

Google Ads

• Create, manage and optimise Google Ads campaigns
• Keyword research and keyword management
• Manage Search campaigns, ad groups and advertisements
• Monitor budgets, CPC, CTR, conversions and cost per lead
• Review search terms and manage negative keywords
• Create and manage conversion tracking
• Monitor campaign performance and continuously optimise results
• Prepare regular performance reports

Facebook & Instagram Ads

• Create and manage campaigns through Meta Ads Manager
• Set up audiences, locations, budgets and campaign objectives
• Create and manage Facebook/Instagram lead-generation campaigns
• Set up and manage lead forms
• Monitor CPL, CTR, conversions and overall campaign performance
• Test audiences, advertisements and campaigns
• Optimise campaigns based on performance

Lead Management

• Monitor leads coming from Google, Facebook, Instagram and websites
• Ensure every new lead is captured correctly in the CRM
• Assign and update lead stages
• Manage lead pipelines
• Follow up leads where required
• Maintain accurate notes and follow-up activities
• Ensure no leads are missed
• Track lead source and conversion
• Provide daily/weekly lead reports
• Coordinate with the team to improve lead conversion

Virtual Assistant

• CRM management
• Email and calendar management
• Data entry and reporting
• Updating spreadsheets and dashboards
• Basic administrative support
• Following SOPs and established processes
• Coordinating with internal team members
• Completing assigned tasks and following up until completion

Required Experience

• 3+ years' experience in digital marketing, lead generation or a similar role
• Hands-on experience with Google Ads
• Hands-on experience with Meta/Facebook/Instagram Ads Manager
• Experience managing online leads and CRM pipelines
• Strong understanding of CPL, CPC, CTR, conversions and ROAS
• Experience with lead forms and conversion tracking
• Good written and spoken English
• Strong attention to detail
• Excellent follow-up and organisational skills
• Ability to work independently and take ownership of results

Highly Desirable

Experience with:

• GoHighLevel or similar CRM platforms
• Zapier
• Marketing automation
• Google Analytics / GA4
• Google Tag Manager
• Facebook Pixel / Meta Pixel
• Email and SMS automation
• Australian businesses

What We Need

We are looking for someone who can manage the complete journey from advertising to lead management:

Google/Facebook Ads Lead Generation CRM Follow-up Conversion Tracking Reporting

The successful candidate must be hands-on, accountable and comfortable managing campaigns and leads independently rather than relying on another agency or team member.