Google & Meta Ads Executive

Company: Digital Ninja Labs

Location: Lucknow, India

Experience: 1+ Year

Job Type: Full-Time

Work Mode: Work From Office

About the Role

Digital Ninja Labs is looking for a Google & Meta Ads Associate with at least 1 year of hands-on experience in performance marketing.

The candidate should have practical experience managing Google Ads and Meta Ads for real clients in India and/or the USA, with a strong understanding of lead generation, campaign optimization, conversion tracking and ROI-focused advertising.

Key Responsibilities

• Plan, launch, manage and optimize Google Ads and Meta Ads campaigns.
• Manage campaigns for Indian and US clients across different industries.
• Run Lead Generation, Sales, Search, Display, Remarketing and Conversion campaigns.
• Conduct audience, keyword and competitor research.
• Create and test ad copies, creatives, audiences and campaign strategies.
• Monitor CPC, CPM, CTR, CPL, CPA, ROAS and conversion rates.
• Optimize campaigns to improve lead quality and reduce acquisition costs.
• Set up and monitor GA4, Google Tag Manager, Meta Pixel and conversion tracking.
• Analyze campaign data and identify opportunities for improvement.
• Prepare performance reports for clients.
• Coordinate with the creative and content team for ad creatives and copy.
• Manage multiple client accounts and advertising budgets.
• Stay updated with Google Ads and Meta Ads changes and best practices.

Requirements

• Minimum 1 year of hands-on experience in Google Ads and Meta Ads.
• Must have worked on real client campaigns.
• Experience with India and/or USA target audiences is preferred.
• Strong understanding of Lead Generation and Performance Marketing.
• Good knowledge of campaign optimization and conversion tracking.
• Experience with GA4, Google Tag Manager and Meta Pixel.
• Strong analytical and problem-solving skills.
• Good English communication and reporting skills.
• Ability to work with multiple clients and campaigns simultaneously.

Portfolio & Results – Mandatory

Candidates must provide a portfolio of real campaigns they have worked on.

Portfolio should include, wherever possible:

• Client industry
• Target country/location
• Campaign objective
• Advertising budget/spend
• Leads or sales generated
• CPL / CPA
• ROAS
• Campaign duration
• Key optimization strategies
• Final campaign results

Candidates with only theoretical knowledge and no real client campaign experience may not be considered.

What We Offer

• Opportunity to work with Indian and US clients.
• Hands-on experience across multiple industries.
• Exposure to international performance marketing campaigns.
• Opportunity to manage real advertising budgets.
• Professional growth based on performance and skills.
• Work with an experienced digital marketing team.

How to Apply

Send your CV + Portfolio + Previous Campaign Results to:

Email: [HIDDEN TEXT]

Digital Ninja Labs

Lucknow, Uttar Pradesh, India