Google Campaign Specialist

Job Description – Google Campaign Specialist / Google Ads Specialist

Experience: 5 to 12 Years

Location: Hyderabad / Bangalore / Pune / Chennai/ PAN INDIA.

Role Overview

We are seeking a highly skilled Google Campaign Specialist with hands-on experience in planning, executing, optimizing, and analyzing Google Ads campaigns. The ideal candidate should have expertise across Search, Display, Video, Shopping, and Performance Max campaigns, with a strong focus on maximizing ROI and driving lead generation, customer acquisition, and brand awareness.

Key Responsibilities

• Plan, create, manage, and optimize Google Ads campaigns across multiple channels.
• Conduct keyword research, competitor analysis, and audience targeting.
• Monitor campaign performance and make data-driven recommendations.
• Optimize bids, budgets, ad copies, landing pages, and targeting strategies.
• Manage Performance Max, Display, Search, YouTube, and Remarketing campaigns.
• Analyze campaign metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate.
• Implement conversion tracking using Google Tag Manager and Google Analytics (GA4).
• Generate campaign performance reports and present insights to stakeholders.
• A/B test ad creatives, landing pages, and audience segments.
• Collaborate with marketing, content, and design teams for campaign success.
• Stay updated with Google's latest advertising features and best practices.

Required Skills

• Strong experience in Google Ads (Search, Display, Video, Shopping, Performance Max).
• Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Expertise in keyword planning, campaign optimization, and bid management.
• Knowledge of conversion tracking and attribution models.
• Experience with remarketing and audience segmentation.
• Proficiency in performance reporting and dashboard creation.
• Strong analytical and problem-solving skills.

Preferred Skills

• Google Ads Certification.
• Experience with Looker Studio (Data Studio).
• Knowledge of SEO and digital marketing strategies.
• Experience working with large-scale campaigns and high marketing spend budgets.
• Familiarity with CRM and marketing automation tools.