Google Ads Specialist

Position: Google Ads Specialist
Location: Andheri Mumbai, Maharashtra
Employment Type: Full-time
Experience: 57 Years
Hiring: Immediate

Job Summary

We are looking for an experienced Google Ads Specialist with strong expertise in paid advertising, performance marketing, and Seach & Display ads. The candidate will be responsible for managing and scaling Google Ads campaigns to increase online sales, digital fundraising, improve conversion rates, and maximise advertising returns.

Key Responsibilities

• Plan, launch, manage, and optimise Google Ads campaigns across Search, Display, YouTube, Shopping, and Performance Max, as applicable.
• Develop Google Ads strategies aligned with D2C sales and customer acquisition objectives.
• Build campaign strategies to attract donors and raise funds for social and spiritual causes.
• Conduct keyword research, competitor analysis, audience targeting, and search-term optimisation.
• Manage campaign budgets, bidding strategies, and conversion goals to improve ROAS and reduce customer acquisition costs.
• Implement and monitor remarketing campaigns to re-engage website visitors and potential customers.
• Set up and monitor conversion tracking using Google Ads, Google Analytics 4, and Google Tag Manager.
• Analyse campaign metrics, including ROAS, CAC, CPA, CPC, CTR, and conversion rate.
• Conduct A/B testing of ad copy, product feeds, landing pages, and campaign structures.
• Ability to share clear results from previous campaigns, such as cost per donation, conversion rate and funds raised.
• A practical, analytical approach and strong communication skills.
• Coordinate with creative, content, and website teams to improve ad performance and conversion rates.
• Prepare regular campaign reports and recommend data-driven improvements.

Required Skills and Experience

• 5+ years of practical Google Ads experience with a record of managing campaigns end to end.
• Strong expertise in Search, Display, YouTube, Shopping, and Performance Max campaigns.
• Strong knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking.
• Experience with product feeds, remarketing, audience segmentation, and campaign attribution.
• Understanding of online sales funnels, customer acquisition costs, and return on advertising spend.
• Ability to manage advertising budgets and deliver measurable campaign results.