Google Ads Specialist

Job Summary

We are seeking a results-driven Google Ads Executive to take ownership of our paid search strategy and execution for a fast-growing UK e-commerce brand. This role requires hands-on expertise in Google Ads, Google Shopping, and performance marketing, with a focus on driving online sales and maximising Return on Ad Spend (ROAS).

Key Responsibilities

• Plan, build, and manage Google Ads campaigns (Search, Shopping, Display, YouTube).

• Conduct keyword research, competitor analysis, and audience segmentation.

• Manage Google Merchant Center and optimise product feeds. • Write, test, and refine ad copy tailored to UK consumer behaviour and seasonal trends.

• Monitor campaign performance; optimise bids, budgets, and targeting to hit ROAS goals.

• Implement advanced tracking: conversion tracking, remarketing, and audience strategies.

• Analyse campaign data using Google Analytics, GA4, and Tag Manager.

• Partner with e-commerce, creative, and analytics teams to support launches and promotions.

• Stay updated on Google Ads policies, platform updates, and UK retail/e-commerce trends.

Required Skills & Qualifications

• Minimum 2+ years of experience managing Google Ads for e-commerce brands.

• Proven expertise in Google Shopping & Merchant Center.

• Google Ads Certification (preferred).

• Strong skills in Google Analytics (GA4), Tag Manager, and Looker Studio.

• Experience with feed management tools (e.g., DataFeedWatch, Channable).

• Familiarity with Shopify, WooCommerce, or similar e-commerce platforms.

• Excellent analytical, copywriting, and communication skills. Preferred Skills

• Experience running campaigns on Meta Ads or Bing Ads. • Knowledge of SEO, CRO, and multi-channel attribution.

• Experience with A/B testing and landing page optimisation.

Why Join Us?

• Opportunity to work with a growing UK e-commerce brand.

• Collaborative, innovative, and data-driven marketing environment. • Career growth and training opportunities in performance marketing.