Google Ads Specialist

About Fourth Frontier

Join Fourth Frontier, a cutting-edge health tech company transforming how people

monitor and manage heart health. Our flagship product, the Frontier X2, is trusted by

over 150,000 users across 4,000+ cities worldwide. We've also received FDA approval

for our latest device, the Frontier X Plus, further validating our commitment to

clinical-grade technology. Backed by real science and a powerful mission, we're now

set to expand our business 3–5x across global markets. If you're looking to make a

real impact in a high-growth environment, this is the place to be.

Position Summary

Are you a results-driven performance marketer with experience in the D2C space

Here's your chance to take full ownership of high-budget Google Ads campaigns across

Search, Display, Performance Max, Shopping, and Remarketing for the USA, UK, and

Europe. With monthly budgets of up to $50,000, you'll have the resources to test,

scale, and drive measurable impact.

You'll be joining a fast-growing team where experimentation is encouraged, learning is

constant, and your work directly drives revenue. This role is ideal for someone eager to

scale international markets, optimize performance at speed, and grow alongside a

globally expanding brand.

Role and Responsibilities:

- Own end-to-end Google Ads strategy and execution across Search, Shopping,

Performance Max, Display, YouTube, and Remarketing for the USA, UK, & European markets.

- Drive revenue growth by optimizing for ROAS and CAC with a strong focus on scaling

high-performing campaigns.

- Handle monthly budgets of up to $50,000, ensuring efficient spend allocation and

performance.

- Design and execute full-funnel PPC strategies, including high-intent keyword targeting,

audience segmentation, and remarketing flows.

- Develop and test high-converting ad creatives and copy tailored to different audience

segments and buying stages.

- Lead A/B testing across creatives, bidding strategies, audiences, and landing pages.

- Own tracking and attribution via GA4, GSC, and Google Tag Manager, ensuring accurate

performance insights.

- Collaborate cross-functionally with creative, product, and CRO teams to improve funnel

efficiency and conversion rates.

- Stay ahead of competitors and platform updates to continuously unlock new growth

levers.

- Own your outcomes — we're a data-driven, performance-first team that thrives on

growth and learning.

Skills and Qualifications

- 3-5 years of experience in Google Ads.

- Proven success in scaling D2C campaigns in the US and UK markets

- Strong grasp of Google Ads, GA4, Keyword Planner, GSC, and conversion tracking

tools.

- Highly analytical with the ability to turn data into actionable insights.

- Experience in A/B testing, landing page optimization, and performance-focused

copywriting.

- Familiarity with Shopify, Klaviyo, or other D2C marketing platforms is a plus.

- Excellent communication skills and ability to work in a fast-paced,

cross-functional team.

- Knowledge of SEO is a plus.