Google Ads Specialist

We are looking for a results-driven Google Ads / PPC Specialist with a minimum of 2 years of experience in managing paid advertising campaigns. The ideal candidate should have strong expertise in Google Ads, PPC campaign optimization, and performance analysis, along with excellent communication skills to collaborate with internal teams and international clients.

The candidate will be responsible for planning, executing, monitoring, and optimizing paid search campaigns to maximize ROI and achieve client marketing objectives.

• Plan, create, and manage Google Ads and PPC campaigns across Search, Display, and Shopping networks.
• Set up and manage campaigns, ad groups, keywords, bids, budgets, and targeting strategies for assigned client accounts.
• Conduct in-depth keyword research and competitor analysis to identify new opportunities.
• Continuously optimize ad copy, bidding strategies, search terms, and landing pages to improve campaign performance.
• Monitor campaign performance and analyze data to maximize ROI and reduce cost-per-conversion.
• Prepare weekly and monthly campaign performance reports with insights and improvement recommendations.
• Manage Google Merchant Center, product feeds, and Shopping Ads optimization.
• Utilize tools such as Looker Studio, Google Ads Editor, and Google Product Taxonomy for reporting and campaign management.
• Identify trends, insights, and growth opportunities through data analysis and performance metrics.
• Work closely with account managers and senior management to develop and execute integrated digital marketing strategies.
• Communicate effectively with internal teams and international clients regarding campaign performance and strategy updates.

• Minimum 2+ years of hands-on experience in PPC campaign management.
• Strong expertise in Google Ads (Search, Display, and Shopping campaigns).
• Experience working with Google Merchant Center and product feed optimization.
• Proficiency with PPC tools such as SpyFu, SEMrush, Google Ads Editor, and Looker Studio.
• Strong analytical mindset with the ability to interpret campaign data and optimize performance.
• Excellent verbal and written communication skills.
• Ability to manage multiple accounts and campaigns simultaneously.
• Experience working with international clients and global campaigns is preferred.
• Ability to work independently and collaboratively within a team environment.