Google Ads Specialist

Google Ads Specialist

Location: Remote
Open to: Individual specialists, freelancers and agencies
Experience: Minimum 3 years required. Candidates with less than 3 years will not be considered.
B2B SaaS experience is mandatory. Global campaign experience is mandatory. B2C or e-commerce only experience will not be considered.

About Flick

Flick Network is a leading global e-invoicing solution provider. We help businesses exchange e-invoices and report them to tax authorities across 50+ countries. 1,000+ clients, 1B+ invoices, 10+ years in e-invoicing.

The Role

We are looking for a Google Ads Specialist with proven B2B SaaS and global campaign experience who can build our paid search programme from the ground up and scale it into a consistent, predictable lead source. This person will own account setup, campaign strategy, day to day optimisation and reporting across multiple countries and e-invoicing markets. We are open to individual specialists, freelancers and agencies.

Mandatory Requirements

• Proven experience running global B2B SaaS campaigns, specifically across markets such as Europe, Oman, the Philippines and similar international regions
• B2C or e-commerce only experience is not sufficient for this role. We need someone who understands B2B SaaS lead generation, longer sales cycles and lead quality over lead volume
• Minimum 3 years of hands on Google Ads experience

What You'll Do

• Account setup: Build campaigns from scratch, including account structure, conversion tracking, audience setup and campaign architecture across markets
• Keyword and market research: Identify high intent keywords for e-invoicing and tax compliance searches across different countries, understanding that search behavior and terminology differ by market
• Campaign management: Plan, launch and manage Search, Display, Performance Max and remarketing campaigns
• Optimisation: Run continuous optimisation on bids, budgets, keywords, negatives, ad copy, landing pages and audiences to improve cost per lead and lead quality
• Testing: Set up and run structured A/B tests on ad copy, creatives, landing pages and bidding strategies
• Scaling: Grow spend efficiently while holding or improving CPL and conversion quality, expanding into new countries and campaign types as we grow
• Tracking and analytics: Own conversion tracking setup and accuracy (Google Ads, GA4, GTM), and make sure data flows correctly into our CRM
• Reporting: Report on spend, CPL, conversions, pipeline contribution and ROAS, with clear recommendations on what to do next
• Collaboration: Work with content and design teams on ad creatives and landing pages that convert

What You'll Bring

• Proven track record of building accounts from scratch and scaling them to consistent results, with numbers you can talk through
• Strong grasp of conversion tracking, GA4, Google Tag Manager and attribution
• Comfortable with lead quality, not just lead volume. You care whether the leads actually convert to pipeline
• Data driven and analytical. You make optimisation decisions based on evidence, not guesses
• Independent operator. You can own the channel end to end without regular follow up
• Familiarity with B2B sales cycles and longer conversion paths
• Ability to adapt campaign strategy market by market rather than applying one template everywhere

Tools

• Google Ads, Google Analytics 4, Google Tag Manager
• Google Sheets / Excel for reporting and analysis
• Landing page and CRM tools (HubSpot or similar)
• Keyword research tools (Google Keyword Planner, Ahrefs, Semrush or similar)