Google Ads Specialist

Job Title: Performance Marketer / Google Ads Specialist

Location: Lucknow, Uttar Pradesh
Job Type: Full-Time | On-site
Experience: 1-3 Years
Salary: 30,00035,000 per month (depending on interview performance)
Working Days: Monday–Friday
Timing: 01:00 PM–10:00 PM

FlairUP is looking for a results-driven Performance Marketer / Google Ads Specialist with strong hands-on experience in managing and optimizing Google Ads campaigns. The role involves working on US/UK-based projects and managing paid advertising campaigns focused on leads, conversions, ROAS, and overall campaign performance.

Key Responsibilities

• Plan, create, manage and optimize Google Ads campaigns
• Hands-on experience with Google Search Ads, Display Ads, Shopping Ads, Performance Max and YouTube Ads
• Conduct keyword research, competitor analysis and audience targeting
• Manage and optimize PPC, SEM and paid search campaigns
• Monitor and improve ROAS, ROI, CTR, CPC, CPA, CPL, conversion rate and lead quality
• Work on campaign strategy, budget allocation, bidding strategies and ad optimization
• Set up and monitor conversion tracking and event tracking
• Analyze campaign performance using GA4, Google Analytics, Google Tag Manager (GTM) and Google Search Console
• Experience with Meta Ads/Facebook Ads and Instagram Ads is required/preferred
• Work with creative and marketing teams to improve ad performance
• Prepare campaign reports and share insights and recommendations
• Stay updated with the latest Google Ads, PPC and Performance Marketing trends

Required Skills & Experience

• 1–3 years of hands-on experience in Performance Marketing / Digital Marketing / PPC
• Strong hands-on experience with Google Ads is mandatory
• Experience with Search, Display, Shopping, Performance Max and YouTube campaigns
• Good understanding of Google Ads optimization, bidding strategies, keyword research and campaign structure
• Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Experience with Meta Ads / Facebook Ads / Instagram Ads
• Strong understanding of conversion tracking, attribution and campaign analytics
• Experience handling US/UK/international projects or clients is preferred
• Strong analytical and problem-solving skills
• Excellent English communication skills are mandatory

Location Requirement

This is a full-time, on-site role based in Lucknow.

Only candidates currently living in Lucknow or willing to relocate to Lucknow should apply.

Interested candidates can apply with their updated resume and relevant work details.