Google Ads Specialist (PPC) - Digital Marketing
Digifills · Chennai · onsite · Posted 66d ago
About a minute. You'll make an account on the way through.
About this role
Job Description
About the Role: DigiFills Pvt Ltd is seeking an aggressive, data-driven Google Ads Specialist (PPC) to join our team in Valasaravakkam, Chennai. In this role, you will be directly responsible for planning, executing, and scaling high-performance paid campaigns. Your primary goal is to maximize Return on Ad Spend (ROAS) and drive consistent, high-quality lead generation for our diverse portfolio of clients.
Key Responsibilities:
- Campaign Setup & Management: Build, structure, and manage end-to-end Google Ads campaigns across Search, Display, YouTube, and Performance Max.
- Conversion Rate Optimization (CRO): Constantly monitor ad spend, test ad copy, optimize landing pages, and refine bidding strategies to lower Cost-Per-Click (CPC) and increase lead conversion rates.
- Keyword & Competitor Research: Conduct in-depth keyword analysis, negative keyword filtering, and competitor research to ensure maximum ad visibility and relevance.
- Budget & ROI Tracking: Manage client ad budgets efficiently, ensuring maximum profitability and delivering clear, transparent performance reports.
- Performance Scaling: Identify growth opportunities within active campaigns to scale client accounts and increase agency retention.
- Collaborative Execution: Work alongside our SEO, content, and web development teams to ensure landing pages are optimized for conversion tracking (Google Tag Manager, Analytics conversions).
Candidate Requirements:
- Experience: 0 to 3 years of hands-on experience managing performance-driven Google Ads / PPC campaigns (Agency experience is strongly preferred).
- Certifications: Google Ads Search Certification (preferred).
- Technical Skills: Deep expertise in Google Ads Manager, Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking setup.
- Mindset: Results-oriented and numbers-driven. You treat client ad budgets as your own and live by metrics like CPA, CTR, and ROAS.
Why Join DigiFills?
- Direct Impact: See the immediate, measurable business growth your campaigns bring to 700+ clients.
- Growth Culture: Work in a fast-paced environment that rewards performance, initiative, and strategic thinking.
Location: Valasaravakkam, Chennai (On-site)
Interested? Call [phone removed] (MonSat, 11 AM6 PM)
Employee Testimonials:
https://youtu.be/LRjksjDC-i0?si=LIjx_eekfvYNXhW8
https://youtu.be/26a6hwoWHBo?si=ZxZnxoKStfFkdlQu
Client Testimonials:
https://youtu.be/XAVOuSkB_Wc?si=rp8iYx9aCdQKxhCT
Sourced from naukri