Google Ads Specialist / Performance Marketing Executive

Google Ads Specialist / Performance Marketing Executive

Company: InfoGrowth Private Limited
Location: Madhapur, Hyderabad
Experience: 1-4 Years
Work Mode: Work from Office (WFO)
Shift: Night Shift (US Timings)
Working Days: 5 Days a Week
Joining: Immediate Joiners Preferred

Job Summary

We are looking for a performance-driven Google Ads Specialist to plan, launch, manage, and optimize paid advertising campaigns. The candidate will be responsible for generating quality leads, managing advertising budgets, improving campaign performance, and maximizing return on advertising spend.

Key Responsibilities

1. Google Ads Campaign Management

• Create, launch, and manage Google Search campaigns.
• Manage Display, Shopping, Performance Max, and YouTube Ads where applicable.
• Conduct keyword research, competitor analysis, and audience targeting.
• Create and optimize responsive search ads, ad copy, and extensions/assets.
• Manage bidding strategies, budgets, negative keywords, and campaign structure.

2. Campaign Optimization

• Monitor CPC, CTR, CPL, conversion rates, and ROAS.
• Optimize campaigns to improve lead quality and reduce acquisition costs.
• Conduct A/B testing of ad copy, landing pages, and campaign settings.
• Identify underperforming campaigns and implement corrective actions.
• Ensure advertising budgets are used efficiently.

3. Analytics & Conversion Tracking

• Monitor campaign performance using Google Analytics 4.
• Set up and troubleshoot conversion tracking using Google Tag Manager.
• Track form submissions, calls, website leads, and other relevant conversions.
• Analyze campaign data and prepare regular performance reports.
• Coordinate with website and content teams to improve landing-page conversion rates.

4. Reporting & Strategy

• Prepare weekly and monthly campaign performance reports.
• Recommend campaign improvements based on data and business objectives.
• Monitor changes in advertising trends, policies, and best practices.

Required Skills

• Hands-on experience managing Google Ads campaigns.
• Strong knowledge of Google Search Ads and keyword targeting.
• Understanding of bidding strategies, campaign budgets, and negative keywords.
• Knowledge of GA4, Google Tag Manager, and conversion tracking.
• Understanding of CPC, CTR, CPL, conversion rate, and ROAS.
• Strong analytical and problem-solving skills.

Eligibility

• 1---4 years of relevant experience in Google Ads or performance marketing.
• Willingness to work from the office in Madhapur, Hyderabad.
• Comfortable working night shifts aligned with US business hours.
• Available to work five days a week.
• Immediate joiners preferred.

Preferred: Candidates with hands-on experience generating B2B leads for US-based businesses and demonstrating measurable campaign results.

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