Google Ads Specialist Home Service Lead Generation (Remote)

Experience Requirement

This is NOT an entry-level position. We require verifiable experience managing Google Ads campaigns for U.S. home service businesses at a recognized digital marketing agency or in-house for a home service company. Note: This role requires full availability during U.S. Central Time (CST) business hours.

About Valpo Agency

Valpo Agency is a U.S.-based digital marketing company specializing in lead generation for home service businesses including HVAC, plumbing, roofing, landscaping, remodeling, excavation, and tree service companies.

We build and manage:

• Google Ads campaigns (Search, LSA, Performance Max)

• Conversion tracking systems (GTM, GA4, call tracking)

• Reporting dashboards

• Lead attribution systems

We are hiring a full-time Google Ads Specialist to own and optimize Google Ads campaigns for multiple U.S.-based home service clients.

About The Role

This is a hands-on media buying role focused exclusively on Google Ads — Search, Local Services Ads (LSA), and Performance Max campaigns for home service contractors.

You will be the person responsible for driving high-intent leads that turn into booked jobs — not vanity metrics. You'll manage campaigns from keyword research and structure to bid optimization, reporting, and scaling.

This role focuses heavily on:

• Lead generation for local service businesses

• Cost per lead optimization

• Lead quality and booked job attribution

• Conversion tracking accuracy

• Scaling profitable campaigns across multiple accounts

Responsibilities

• Own and optimize Google Search campaigns across multiple client accounts

• Manage Local Services Ads (LSA) / Google Guaranteed listings

• Build and optimize Performance Max campaigns for lead gen

• Structure campaigns by service type, location, and intent level

• Implement and maintain conversion tracking (GTM, GA4, call tracking)

• Optimize bid strategies (Target CPA, Max Conversions) based on lead quality data

• Monitor cost per lead, lead-to-job conversion rates, and ROAS

• Review call tracking and attribution data to identify winning campaigns

• Scale profitable campaigns responsibly without inflating CPL

• Communicate campaign performance and recommendations internally

• Maintain strong attention to detail across multiple accounts

Requirements

• Proven Google Ads experience managing campaigns for home service or local service businesses

• Strong understanding of Search campaign structure (match types, ad groups, negative keywords)

• Experience with Local Services Ads (LSA) and Google Guaranteed

• Familiarity with Performance Max campaign setup and optimization

• Strong understanding of conversion tracking and attribution (GTM, GA4)

• Experience with call tracking tools (CallRail, WhatConverts, or similar)

• Comfortable managing a large monthly ad budget independently

• Strong English communication skills

• Organized, detail-oriented, and able to work independently

Preferred Experience

• Home service marketing agency background

• High-spend account management ($30K+/month across accounts)

• Landing page optimization and Quality Score improvement

• Looker Studio or similar reporting tools

• CRM and lead tracking systems

• Microsoft/Bing Ads

What Success Looks Like

• Lowering cost per lead while maintaining or improving lead quality

• Scaling profitable campaigns without budget waste

• Maintaining accurate conversion tracking across all accounts

• Proactive communication — flagging issues before they become problems

• Taking full ownership of campaign performance and results

Other Expectations/Compensation

This is a real full-time role, not a finish in 2 hours and disappear situation. We expect a full day's work, ownership of your accounts, and the initiative to find problems before we do. You won't have someone looking over your shoulder — but you will be held accountable for results.

We compensate above market rate because we expect above-average effort, communication, and accountability. If you're the type of person who takes pride in their work and treats client accounts like your own business, you'll thrive here.

On the application page, in the last text box Additional Comments, please include the exact phrase I reviewed the entire job posting.

We look forward to hearing from you!