Google Ads Specialist ( digital marketing agency only )( 5+ years)

Company Description CAREERBLOC is a digital marketing agency focused on performance-driven growth for businesses across diverse sectors. The team combines strategic insight with data-led execution to deliver measurable results on online campaigns. CAREERBLOC values collaboration, continuous learning, and staying ahead of industry trends to maximize client ROI. Professionals joining the agency can expect a fast-paced environment, exposure to varied client projects, and opportunities to deepen their expertise in digital marketing.
Role Description This is a full-time, on-site Google Ads Specialist role based in New Delhi, with a compensation range up to 12 LPA, requiring a minimum of 5 years of relevant experience in a digital marketing agency environment. The Google Ads Specialist will plan, build, and manage Google Ads campaigns across Search, Display, Performance Max, YouTube, and other relevant formats to meet client objectives. Responsibilities include conducting keyword research, creating and optimizing ad copy and extensions, managing bidding strategies and budgets, and setting up audience targeting and remarketing. The role involves regular performance analysis using web analytics tools, preparing clear reports, and presenting insights and recommendations to internal teams and clients. The specialist will collaborate closely with account managers, creative teams, and other digital marketing specialists to align Google Ads strategies with broader online marketing and social media initiatives.
Qualifications

• Strong expertise in Digital Marketing and Online Marketing, with a focus on managing high-performance Google Ads campaigns for multiple clients in an agency setting.
• Experience in Web Analytics, including the use of tools such as Google Analytics and Google Tag Manager for tracking, reporting, and campaign optimization.
• Understanding of Social Media Marketing and its role in integrated campaigns, including coordination of paid search and paid social strategies.
• Excellent Communication skills, with the ability to explain complex performance data, present campaign strategies, and collaborate effectively with clients and internal teams.
• Minimum 5 years of hands-on experience managing Google Ads in a digital marketing agency; proven track record of achieving performance targets (CPC, CPA, ROAS).
• Relevant certifications (e.g., Google Ads, Google Analytics) are highly preferred.
• Strong analytical and problem-solving skills, attention to detail, and comfort working with data and spreadsheets.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on-site in New Delhi and manage multiple campaigns and deadlines in a fast-paced environment.