Google Ads Specialist (2+ years)

Company Description

TraviYo is a one-stop solution designed to help travel professionals modernize and grow their businesses. The company provides technology, marketing, and mentorship services to help travel companies transition from offline to online operations. By combining digital tools with industry-specific guidance, TraviYo enables travel agencies to streamline workflows and enhance customer experiences. Team members work in a dynamic environment focused on innovation in travel technology and digital marketing.

Role Description

This is a full-time, on-site Google Ads and Meta Ads Specialist role based in Noida. The Google Ads Specialist will manage and optimize paid search campaigns for travel industry clients, including keyword research, ad copy creation, bid management, and audience targeting. Day-to-day responsibilities include monitoring campaign performance, analyzing key metrics, preparing performance reports, and implementing data-driven improvements to maximize ROI. The role also involves collaborating with marketing and sales teams to align campaigns with overall business objectives, testing new strategies, and staying updated on Google Ads policies and best practices.

Qualifications

• Strong skills in Google Ads and Meta Ads campaign setup, optimization, and management (Search, Display, remarketing).
• Proficiency in keyword research, ad copywriting, and A/B testing for performance-driven campaigns.
• Ability to analyze campaign data using Google Analytics or similar tools and make data-backed decisions.
• Understanding of digital marketing fundamentals, including SEM, basic SEO concepts, and conversion tracking.
• 2+ years of hands-on experience in managing Google Ads for B2C or service-based businesses, preferably in travel or related sectors.
• Strong Excel or spreadsheet skills for reporting, budgeting, and performance analysis.
• Excellent written and verbal communication skills, with the ability to present insights clearly to stakeholders.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Detail-oriented, able to manage multiple campaigns simultaneously, and comfortable working in a fast-paced environment.
• Willingness to learn, adapt to new tools and features in Google Ads, and stay current with industry trends.