Google Ads & Performance Marketing Specialist Lead Call Generation

Role & Responsibilities

We are looking for an experienced Google Ads & Performance Marketing Specialist to join our team full-time at our office in Rohini, New Delhi.

This is a performance-driven lead and call generation role, with Google Ads as the primary responsibility. The candidate should have strong hands-on expertise in managing Google Search campaigns and generating qualified leads/calls, preferably for the US market.

The objective is not simply to generate clicks, impressions or website traffic. The selected candidate will be responsible for generating qualified customer enquiries, inbound calls and leads at a sustainable acquisition cost for our travel business.

Key Responsibilities

Google Ads Primary Responsibility

• Independently plan, create, manage and optimize Google Ads campaigns
  • Strong expertise in Google Search Ads and high-intent lead generation campaigns
  • Conduct advanced keyword research based on customer search intent
  • Build campaign/ad-group structures and keyword strategies
  • Manage match types, search terms and negative keywords
  • Write and continuously test high-converting ad copy and assets
  • Manage bidding strategies, budgets and geographic/device/daypart optimization
  • Set up and optimize call-focused and lead-generation campaigns
  • Understand and use Performance Max, remarketing and audience strategies where appropriate
  • Monitor Quality Score, CPC, CTR, conversion rate, CPL, CPA and other performance metrics
  • Identify wasted advertising spend and continuously improve campaign efficiency
  • Conduct competitor and market research
  • Scale profitable campaigns while maintaining lead/call quality

Conversion Tracking & Analytics

Candidate should have hands-on knowledge of:

• Google Tag Manager (GTM)
  • Google Analytics 4 (GA4)
  • Google Ads Conversion Tracking
  • Phone-call and lead conversion tracking
  • UTM tracking
  • Offline conversion tracking where applicable
  • Landing-page performance analysis
  • Conversion Rate Optimization (CRO)

The candidate should be able to identify which campaign, keyword, search term and advertisement is generating qualified leads/calls, rather than optimizing campaigns based only on clicks.

Meta Ads – Secondary Responsibility

• Create and manage Facebook and Instagram advertising campaigns
  • Meta Ads Manager
  • Lead-generation campaigns
  • Website conversion campaigns
  • Meta Pixel and conversion tracking
  • Custom Audiences, Lookalike Audiences and retargeting
  • Creative and audience testing
  • Instagram/Facebook Reels advertising
  • Optimize campaigns based on qualified leads, calls and conversions

Microsoft/Bing Ads

• Manage Microsoft Advertising/Bing Search campaigns
  • Keyword and search-term optimization
  • Import and optimize appropriate campaigns from Google Ads
  • Microsoft UET/conversion tracking
  • Remarketing and audience strategies
  • Monitor and optimize lead/call acquisition performance

Social Media & Creative Strategy

Candidate should understand Facebook and Instagram content strategy, Reels, short-form video creatives, hooks, CTAs and paid-social creatives.

Basic knowledge of Canva, CapCut or similar creative tools is preferred. Professional video editing is not mandatory, but the candidate should understand what type of creative is likely to generate enquiries and conversions.

Travel & US Market

Our campaigns primarily target customers in the United States for travel-related services including:

• New flight bookings
  • International flight bookings
  • Business and First Class travel
  • Flight changes and rebooking
  • Flight cancellation enquiries
  • Hotels and vacation packages
  • Other travel-related enquiries

Previous experience in Travel, Aviation, OTA or US lead/call generation will be a strong advantage. Candidates from other high-competition lead-generation industries may also apply if they can demonstrate strong performance.

Preferred Candidate Profile

• 2–6 years of hands-on performance marketing/PPC experience
  • Advanced Google Ads expertise is mandatory
  • Strong Google Search Ads experience
  • Strong understanding of lead and call generation
  • Experience managing meaningful advertising budgets independently
  • Strong Google Ads optimization and troubleshooting skills
  • Hands-on experience with GA4, GTM and conversion tracking
  • Working knowledge of Meta Ads and Microsoft/Bing Ads
  • Strong analytical and data-driven approach
  • Good understanding of landing pages and conversion optimization
  • Strong written English and understanding of US customer search behaviour
  • Google Ads certification is preferred but practical campaign experience and results are more important

Performance KPIs

Performance will primarily be measured through:

• Qualified inbound calls
  • Qualified leads
  • Cost Per Qualified Call
  • Cost Per Lead (CPL)
  • Cost Per Acquisition (CPA)
  • Lead-to-booking/sale conversion
  • ROAS and campaign profitability
  • Reduction in irrelevant traffic and wasted advertising spend

Important – Interview Screening

This is not a basic social media posting or brand-awareness position.

Shortlisted candidates should be prepared to discuss real campaigns they have personally managed, including:

• Monthly advertising budget handled
  • Google Ads campaign structure and strategy
  • Target country/market
  • Number of leads or calls generated
  • CPL/CPA or cost per qualified call
  • Conversion rate
  • ROAS/revenue results where available
  • Examples of how they reduced wasted spend or scaled a successful campaign

Candidates who can demonstrate previous US-market lead/call-generation results will be strongly preferred.

Employment: Full-Time, Permanent
Work Mode: Work From Office Only
Location: Rohini, New Delhi
Experience: 2–6 Years
Salary: 5–8 LPA, depending on experience and demonstrated performance

No freelancers or remote-only candidates.