Google Ads - Manager

Required Candidate profile

GTF Technologies is currently seeking an experienced and strategic Google Ads Head to lead our advertising campaigns, optimize ad performance, and drive measurable ROI, especially in the Real Estate Industry.

Key Responsibilities

• Campaign Strategy: Develop and execute Google Ads strategies aligned with business objectives and target audience.
• Keyword Research: Conduct detailed keyword research to identify high-performing and cost-effective keywords.
• Ad Creation: Write compelling ad copies and design impactful campaigns across Search, Display, Video, and Shopping Ads.
• Campaign Management: Set up, manage, and optimize Google Ads campaigns to maximize reach and ROI.
• Budget Management: Effectively allocate budgets to achieve campaign goals within the set financial parameters.
• A/B Testing: Continuously test ad creatives, landing pages, and targeting settings to identify areas of improvement.
• Performance Tracking: Monitor and analyze campaign performance, ensuring KPIs and conversion goals are achieved.
• Conversion Tracking: Implement accurate conversion tracking mechanisms for data-driven results.
• Competitor Analysis: Stay informed about competitors strategies and industry trends to identify growth opportunities.
• Reporting: Generate clear and actionable performance reports for internal and client stakeholders.
  
  

Requirements

Skills required

• 7+ years of experience in managing Google Ads campaigns (Minimum 5 years in Real Estate projects).
• Proven expertise in managing campaigns across Search, Display, Shopping, and Video Ads.
• Strong analytical skills to interpret data and optimize campaigns effectively.
• In-depth knowledge of SEO, SEM, and digital marketing tools.
• Proficiency in Google Analytics and other tracking tools.
• Google Ads Certification preferred.
• Excellent communication and leadership skills.
• Ability to stay updated with the latest Google Ads trends and algorithm updates.
• Campaign Strategy: Develop and execute Google Ads strategies aligned with business objectives and target audience.
• Keyword Research: Conduct detailed keyword research to identify high-performing and cost-effective keywords.
• Ad Creation: Write compelling ad copies and design impactful campaigns across Search, Display, Video, and Shopping Ads.
• Campaign Management: Set up, manage, and optimize Google Ads campaigns to maximize reach and ROI.
• Budget Management: Effectively allocate budgets to achieve campaign goals within the set financial parameters.
• A/B Testing: Continuously test ad creatives, landing pages, and targeting settings to identify areas of improvement.
• Performance Tracking: Monitor and analyze campaign performance, ensuring KPIs and conversion goals are achieved.
• Conversion Tracking: Implement accurate conversion tracking mechanisms for data-driven results.
• Competitor Analysis: Stay informed about competitors strategies and industry trends to identify growth opportunities.
• Reporting: Generate clear and actionable performance reports for internal and client stakeholders.