Google Ads Expert

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Job Title: Google Ads Specialist
Department: Performance Marketing
Experience: 1–3 Years
Employment Type: Full-Time
Work Mode: Work From Office
Number of Openings: 4+
Location:Newtown Kolkata

We are looking for motivated and analytical Google Ads Specialists to join our performance marketing team. The ideal candidates will have hands-on experience managing Google Ads campaigns, optimizing advertising performance, generating quality leads, and improving campaign efficiency.

The role involves managing multiple client accounts, developing data-driven advertising strategies, monitoring campaign performance, and implementing optimization techniques to achieve client-specific marketing goals. Experience in local business marketing, particularly dental or healthcare advertising, will be an added advantage.

1. Campaign Setup and Management

• Create, launch, manage, and optimize Google Ads campaigns, including Search and Performance Max (PMax).

• Develop effective campaign structures based on client objectives, budgets, locations, and target audiences.

• Conduct keyword research, competitor analysis, search intent analysis, and negative keyword management.

• Create compelling ad copies, headlines, descriptions, callouts, sitelinks, and other advertising assets.

2. Campaign Optimization and Performance

• Monitor campaign performance and optimize CPC, CTR, conversion rates, cost per lead (CPL), and cost per acquisition (CPA).

• Analyze search terms and exclude irrelevant traffic to improve lead quality.

• Optimize bidding strategies, budgets, geographical targeting, audience signals, and ad schedules.

• Identify performance gaps and implement strategies to improve campaign results.

• Focus on generating qualified leads, phone calls, appointment bookings, and conversions rather than just clicks.

3. Tracking and Analytics

• Set up, monitor, and troubleshoot conversion tracking for phone calls, website forms, and appointment bookings.

• Work with Google Tag Manager (GTM) and Google Analytics 4 (GA4) to evaluate campaign performance.

• Validate conversion data and identify tracking discrepancies where required.

• Use campaign data to make informed optimization decisions.

4. Reporting and Client Account Management

• Prepare performance reports and provide actionable insights.

• Manage multiple client accounts while maintaining campaign quality and delivery timelines.

• Document campaign changes, optimization activities, and performance trends.

• Coordinate with internal teams to resolve campaign, landing page, and tracking issues.

• 1–3 years of hands-on experience in Google Ads campaign management.

• Practical knowledge of Search campaigns, keyword match types, bidding strategies, and negative keywords.

• Understanding of Performance Max campaigns and lead-generation advertising.

• Strong analytical skills and the ability to interpret campaign performance data.

• Familiarity with Google Analytics 4 and Google Tag Manager.

• Good understanding of conversion tracking, lead generation, and campaign optimization.

• Strong attention to detail, time management, and problem-solving skills.

• Ability to work independently and manage multiple campaigns in a fast-paced environment.

Performance will be evaluated based on:

• Campaign setup accuracy and timely execution.

• Lead quality and conversion performance.

• Cost per lead and cost per acquisition relative to client targets.

• Budget utilization and optimization efficiency.

• Reduction in irrelevant search traffic and wasted ad spend.

• Tracking accuracy and reporting consistency.

• Timely completion of assigned tasks and management of accounts.

We are looking for candidates who are practical, data-driven, proactive, and comfortable working with performance metrics. Candidates should be able to explain why a campaign is performing well or poorly and recommend specific actions to improve results.

Candidates with hands-on campaign management experience and a clear understanding of lead-generation objectives will be preferred.