Google Ads Expert

Job Summary

We are looking for a Google Ads Expert with hands-on experience in managing and optimizing Google Ads & Meta Ads campaigns. The candidate should have strong analytical skills and experience in driving performance-based campaigns, along with experience managing Meta Ads campaigns across Facebook and Instagram.

Key Responsibilities

• Manage, optimize, and scale Google Ads campaigns and Meta Ads campaigns to achieve business objectives and maximize return on investment (ROI).
• Plan, manage, and optimize Google Shopping campaigns for e-commerce platforms.
• Set up and manage Performance Max, Search, Display, and other relevant Google Ads campaigns.
• Conduct keyword research and implement effective keyword targeting strategies.
• Create compelling ad copy and optimize campaigns for improved click-through rates (CTR) and conversions.
• Monitor campaign performance, manage bids and budgets, and optimize cost per acquisition (CPA) and return on ad spend (ROAS).
• Analyze campaign data and prepare regular performance reports with actionable insights.
• Work with Google Merchant Center to manage product feeds, resolve feed errors, and improve product visibility.
• Identify opportunities to increase online sales, improve conversion rates, and reduce advertising costs.
• Stay updated with Google Ads best practices, platform updates, and industry trends.

Required Skills

• Proven experience in managing and optimizing Google Ads campaigns.
• Hands-on experience with Google Shopping campaigns for e-commerce businesses is mandatory.
• Strong knowledge of Performance Marketing, PPC Campaigns, Paid Media, and Search Engine Marketing (SEM).
• Experience with Google Merchant Center and e-commerce product feed optimization.
• Proficiency in keyword research, ad copywriting, bid management, and budget allocation.
• Good understanding of conversion tracking, Google Analytics, and campaign reporting.
• Ability to analyze campaign data and make data-driven optimization decisions.
• Experience in managing advertising budgets and improving campaign ROI and ROAS.
• Familiarity with Meta Ads, Facebook Ads, and other paid advertising platforms is an advantage.
• Strong analytical, problem-solving, and communication skills.

Key Skills
Google Ads, Google Shopping Campaigns, Google Merchant Center, Performance Marketing, Paid Media, Pay-Per-Click (PPC), Search Engine Marketing (SEM), Google AdWords, PPC Campaigns, Paid Marketing, Paid Advertising Campaigns, Facebook Ads, Meta Ads, Bing Ads, ROI, ROAS, Digital Campaigns, Campaign Optimization, E-commerce Marketing, Product Feed Optimization, Conversion Tracking, Google Analytics, Budget Management, Bid Management.

Preferred Key Skills:
Google Ads, Google Shopping Campaigns, Performance Marketing, PPC, Google Merchant Center, and E-commerce Advertising.