Google Ads Expert

• The PPC / Paid Search is responsible for administering and managing Pay-Per-Click media strategies for clients. She/he should be able to quickly understand & support initiatives that will contribute to the goals and success of client campaigns.

• Perform daily account management on Facebook, Google AdWords, Bing and other search platforms.

• Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score & other important account metrics.

• Provide creative copy suggestions and graphical ad templates.

• Experience with AI-powered tools (Performance Max, automated bidding, AI ad copy tools, predictive analytics)

• Assist in the management of Display network placement lists on AdWords & through other contextual advertising platforms.

• Can devise strategies to increase ROI Is good at increasing CTR & reducing the cost per clicks.

• Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

• Able to understand the business website thoroughly to implement a strategic plan for Google AdWords.

• Keep pace with search engine and PPC industry trends and developments.

Preferred candidate profile

Should have a minimum 5+ years of experience in the same domain.