Google Ads Expert

Google ads Job Description

Job Title: Paid Ads Executive (SEM / PPC Specialist)

Company Name: Digi Global Tech

Location: C-17, Second Floor, Sector 3, Noida 201301 (Near Noida Sector 16 Metro Station)

Experience Required: 6 Months to 1 Year (Google Ads)

Employment Type: Full-Time, Permanent

Working Days: Monday to Friday (Saturday & Sunday Off)

Work Module: Work From Home

Joining: Immediate Joiners Preferred

About the Role

Digi Global Tech is seeking a performance-driven Paid Ads Executive to manage and optimize digital advertising campaigns across Google Ads platform. The ideal candidate will possess a strong understanding of digital marketing fundamentals, campaign optimization techniques, and data-driven decision-making.
In this role, you will collaborate closely with the marketing team to plan, execute, and scale paid advertising strategies that drive measurable business growth and maximize return on investment.

Key Responsibilities

* Plan, create, and manage Google Ads campaigns across Search, Display, Shopping, Performance Max, and Remarketing.

* Conduct keyword research and develop effective keyword and match-type strategies.

* Create and optimize responsive search ads, ad assets, extensions, and audience targeting.

* Regularly analyze CTR, CPC, CPA, conversion rate, ROAS, impression share, and other key metrics.

* Monitor search terms and maintain relevant negative keyword lists.

* Optimize bids, budgets, targeting, keywords, ads, and audiences to improve campaign performance.

* Identify opportunities to reduce CPA and increase conversions and ROAS.

* Set up and monitor conversion tracking using Google Ads, GA4, Google Tag Manager, and other relevant tools.

* Work with Google Merchant Center and product feeds for Shopping/PMax campaigns where required.

* Perform regular account audits and identify areas for improvement.

* Prepare weekly/monthly performance reports with actionable insights.

* Conduct A/B testing of ad copy, landing pages, audiences, bidding strategies, and campaign structures.

* Stay updated with Google Ads features, policy changes, automation, AI-powered solutions, and industry best practices.

* Communicate campaign performance, recommendations, and results clearly to clients and internal teams.

Required Skills

* 1 year of hands-on experience in Google Ads/PPC.

* Strong understanding of Google Search Ads and Performance Max.

* Good knowledge of keyword research, match types, negative keywords, bidding strategies, and campaign optimization.

* Understanding of conversion tracking, GA4, and Google Tag Manager.

* Strong analytical and problem-solving skills.

* Ability to interpret campaign data and turn insights into actionable strategies.

* Good knowledge of Excel/Google Sheets and reporting.

* Excellent written and verbal communication skills.

* Ability to manage multiple campaigns and meet deadlines.

Key Performance Indicators

The successful candidate will be evaluated based on:

* Lead generation and sales growth

* CPA/CPL improvement

* ROAS and revenue growth

* Conversion rate improvement

* CTR and CPC optimization

* Efficient budget utilization

* Campaign and account quality

* Accuracy and consistency of reporting

What We Offer

* Competitive salary based on experience and skills.

* Opportunity to work on diverse industries and campaigns.

* Growth and learning opportunities in performance marketing.

* Exposure to advanced Google Ads strategies and analytics.

* Supportive and performance-focused work environment.

How to Apply:

Please send your CV along with a brief overview of your Google Ads experience, the types of campaigns you have managed, and examples of results you have achieved.