Google Ads Expert

Role & responsibilities

• Plan, set up, manage and optimise Google Ads campaigns across Search, Display, Performance Max, Shopping and YouTube where relevant.
• Conduct keyword research and develop paid and organic search strategies.
• Manage campaign budgets, bidding strategies, targeting and conversion optimisation.
• Monitor CPC, CTR, CPA, conversion rate, ROAS and other performance metrics.
• Conduct regular A/B testing of ads, keywords, landing pages and campaign structures.
• Perform on-page, off-page and technical SEO for client websites.
• Conduct SEO audits and identify technical issues affecting rankings and website performance.
• Optimise website content, titles, meta descriptions, headings, internal linking and URLs.
• Develop keyword strategies to improve organic rankings and qualified website traffic.
• Build and manage ethical backlink and off-page SEO strategies.
• Work with website/development teams to resolve technical SEO issues.
• Set up and manage Google Analytics 4, Google Search Console, Google Tag Manager and conversion tracking.
• Monitor rankings, traffic, conversions and campaign performance.
• Prepare clear monthly reports showing results, insights and next steps.
• Manage multiple client accounts and projects simultaneously.
• Stay updated with Google algorithm changes, Ads updates and search trends.
• Proactively identify opportunities to improve client visibility, leads, sales and overall ROI.

Preferred candidate profile

• 2+ years of hands-on experience in Google Ads and SEO.
• Proven results from previous campaigns, with case studies or performance reports to demonstrate results.
• Strong experience with Google Search Ads and conversion-focused campaigns.
• Strong understanding of technical, on-page and off-page SEO.
• Proficient with Google Ads, GA4, Search Console and Google Tag Manager.
• Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog or similar platforms.
• Strong understanding of keyword research, search intent and competitor analysis.
• Tech-friendly and comfortable troubleshooting tracking, website and analytics issues.
• Analytical and highly focused on measurable results rather than vanity metrics.
• Able to manage multiple client accounts independently.
• Agency experience and experience working with different industries is preferred.

Perks and benefits

• Competitive salary with performance-based incentives.
• Opportunity to manage Google Ads and SEO for UAE and international brands.
• Exposure to clients across multiple industries and business models.
• Opportunity to build and implement search strategies from the ground up.
• Access to the wider creative, content and marketing team.
• Optional incentives for successful business referrals.
• Career growth opportunities as Social Connexions expands.