Godrej Agrovet - Digital Marketing Manager - Creamline Dairy Products

Designation: Digital Marketing Manager

At Creamline Dairy Products Limited (CDPL), a Godrej Agrovet company, we are shaping the future of dairy with trusted brands, strong farmer partnerships, and a growing portfolio of nutritious products. Operating across Southern India and beyond, we serve millions of consumers through our flagship brand, Godrej Jersey. Join us to build a career that combines purpose, scale, and growth in one of India's most dynamic food categories.

Location: Hyderabad

Experience: 57 years in digital media agencies and supporting clients in FMCG / consumer durable space.

Function: Marketing | Reports to: Head of Marketing

Role Purpose:

Drive the marketing demand generation digital marketing funnel with Performance (Digital), Social Media (Meta, Youtube and Influencers), and Digital media planning for CDPL's Godrej Jersey brand portfolio by building a high-impact digital presence. The role owns performance digital marketing and social media strategy to expand brand reach, engage new audiences, and generate consumer interest in a competitive dairy category.

Key Responsibilities:

1. Performance Digital Marketing:

- Plan, execute, and optimise paid digital campaigns (search, display, video, programmatic) focused on reach, awareness, and consideration metrics.

- Own campaign budgets, ROI tracking, and continuous optimisation across platforms.

- Build measurement frameworks: track funnel metrics (impressions, reach, engagement, CTR, cost per engaged user) and translate data into actionable insights.

2. Social Media Influencer & Meta:

- Design and manage the influencer marketing programme: identification, partnerships, content collaboration, and performance evaluation.

- Lead Meta (Facebook, Instagram) strategy organic and paid including content calendars, community engagement, and campaign amplification.

- Keep the brand ahead of platform trends, formats, and algorithm shifts to maximise organic and paid visibility.

3. Cross-Functional Collaboration:

- Partner with brand, sales, and product teams to align digital campaigns with launches, seasonal pushes, and regional priorities.

- Manage digital and creative agency partners to deliver quality output on time and on budget.

Must-Have Competencies:

- Proven expertise in performance digital marketing hands-on campaign management across major ad platforms.

- Strong command of social media marketing, with demonstrated experience in influencer marketing and the Meta ecosystem.

- Data-driven mindset: comfort with analytics tools, dashboards, and funnel metrics.

Added Advantages:

- Experience managing creatives briefing, reviewing, and guiding creative development.

- Exposure to brand communications messaging, storytelling, and campaign narratives.

- Working knowledge of media planning across digital and traditional channels.

Candidate Profile:

- MBA from a reputed institute with 5-7 years of post-MBA marketing experience.

- FMCG / F&B / dairy / consumer-facing industry experience preferred.

- Strong analytical, communication, and agency-management skills.

- Entrepreneurial, hands-on, and comfortable in a fast-growing, execution-focused environment.