Go-to-Market Associate

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Go-to-Market Associate based in the United States.

This role is designed for a hands-on marketing professional who enjoys bringing brands to life in local communities. You will lead market-level activations that create memorable experiences for sports fans and drive brand awareness. The position combines event execution, partnership development, vendor management, and creative problem-solving. You will take ownership of bringing campaigns from idea to reality, working closely with local partners and internal teams. This is an opportunity to build a strong presence in key markets while operating in a fast-moving, entrepreneurial environment. The ideal candidate thrives outside of a traditional desk role and enjoys making things happen on the ground.

Accountabilities:: The Go-to-Market Associate will be responsible for executing local marketing initiatives that increase brand visibility and engagement across priority markets. This role requires a balance of strategic thinking, operational ownership, and strong relationship-building skills.

Plan and execute local activations, including venue partnerships, bar takeovers, tailgates, street marketing initiatives, and other community-focused events.

Manage the full activation process from concept development through execution, ensuring campaigns are delivered successfully and on schedule.

Identify, negotiate, and maintain relationships with vendors, venues, contractors, and local partners.

Coordinate logistics, timelines, budgets, and operational details for market initiatives while maintaining a high level of execution quality.

Represent the brand on-site during key events and travel to priority markets to ensure successful activation delivery.

Develop creative ideas and propose new ways to engage local audiences and strengthen market presence.

Use technology and AI-powered tools to streamline planning, logistics, and operational workflows.

Solve challenges independently by finding practical solutions, building relationships, and adapting quickly when plans change.

Requirements:

The ideal candidate is a resourceful, energetic, and organized professional who enjoys building experiences from the ground up. They are comfortable managing multiple priorities, working independently, and operating in fast-paced environments.

Experience in marketing, experiential marketing, event production, partnerships, community marketing, or a related field.

Strong project management skills with the ability to manage timelines, budgets, vendors, and competing priorities.

Excellent communication and negotiation abilities, with confidence building relationships and securing partnerships.

A proactive mindset with strong ownership, accountability, and problem-solving skills.

Ability to work effectively in ambiguous situations and adapt quickly when challenges arise.

Comfortable working remotely while maintaining strong collaboration with distributed teams.

Willingness to travel approximately two weekends per month during the NFL season and support in-person activations.

Experience with event agencies, campus marketing, grassroots initiatives, or building projects with limited resources is a plus.

Benefits:

Competitive base salary range of $75,000–$100,000, plus target equity.

Unlimited paid time off with flexibility around scheduling.

16 weeks of fully paid parental leave.

Home office stipend to support remote work.

Remote-first culture with opportunities for team and company gatherings throughout the year.

Company-sponsored health, dental, and vision insurance options for employees and dependents.

5% 401(k) match and flexible spending account options.

Opportunity to work in a fast-growing environment with significant ownership and impact.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1