GN I&E S&P Marketing Analytics
Accenture · Bengaluru · onsite · Posted 56d ago
Undisclosed4–9 yrsfulltimeSourced from
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About this role
Accenture | Industry and Enterprise Software and Platforms
Job Title: Digital Marketing Analytics Analyst and Consultant -
Management Level: Level 09 - Consultant / Level 11 - Analyst,
Location: Bangalore / Gurgaon / Hyderabad / Mumbai
Job Summary: We are looking for a detail-oriented and analytical Digital Marketing Analytics Specialist to help clients optimize digital performance through data-driven insights. In this role, you will evaluate how digital marketing efforts, campaigns, and key user flows perform across web and mobile platforms. You-ll deliver reporting and recommendations to improve conversion rates, reduce user drop-offs, and enhance business outcomes for both B2B and B2C clients.
Roles Responsibilities:
- Analyze customer behaviour and user journey drop-off points across acquisition, conversion, and post-conversion flows
- Support marketing performance reviews by analyzing channel mix, campaign outcomes, and spend efficiency across paid, organic, and referral channels
- Identify high-performing content formats, resonating messaging and channel strategies based on business goal metrics
- Assist in benchmarking campaign performance against industry trends and competitor activities using secondary research and internal data
- Conduct strategic analysis to identify opportunities for optimization, growth, and personalization across the user journey.
- Deliver compelling reports and dashboards that translate data into clear, actionable insights using visual storytelling to drive alignment and strategic decision-making across stakeholders
- Monitor business performance metrics (KPIs) and proactively raise issues related to anomalies, crashes, or unexpected drop-offs
Must-have skills:
- 2-5 years of experience in digital analytics, performance reporting, or marketing insights roles
- Strong proficiency in SQL/ Big Query
- Preferred experience on tools like Google Analytics (GA4), Looker Studio/Tableau/Power BI, Firebase
- Working knowledge of Excel/Google Sheets for data manipulation and reporting
- Strong understanding of user funnels across both B2B sales cycles and B2C digital journeys
- Ability to translate data into actionable business recommendations
- Strong communication skills and experience presenting insights to stakeholders
Good-to-have skills:
- Familiarity with A/B testing, or multi-touch attribution models
- Familiarity with UTM tracking, pixel setup, conversion APIs, and tag management systems.
Additional Information:
- This role offers exposure to versatile projects with key G2000 clients.
- Travel may be required based on client engagements.
- Hybrid work model with flexibility based on project needs.
- Opportunities to co-create with leaders and shape innovative solutions leveraging emerging technologies.
- Personalized training modules to develop your strategy consulting acumen, industry knowledge, and capabilities.
About Our Company |
Qualification
Experience:
- For Consultant, Minimum 6 years of professional experience with at least 2-5 years of experience in digital analytics, performance reporting, or marketing insights roles.
- For Analyst, Minimum 4 years of professional experience with at least 1-2 years of experience in digital analytics, performance reporting, or marketing insights roles.
- Experience working with large technology firms, consulting, or system integrators is highly preferred.
Educational Qualification: B.Tech/BE + MBA (top-tier institutes)
Sourced from naukri
Skills
Campaignapisdata manipulationdigital analyticsB2BB2CEnterprise SoftwareAnalyticsEmerging TechnologiesGoogle SheetsFirebaseCommunication SkillsB2B SalesLookermarketingDigital Marketing
About Accenture
Accenture
IT Services & Consulting
350k+
employees
1989
37 years old
Dublin
Ireland
About
Accenture plc is an Irish-American, professional services company based in Dublin, specializing in information technology services and consulting.
Industries
IT Services & ConsultingAnalytics & KPOSoftware ProductManagement Consulting
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