GN-CG&S-Digital eCommerce - Analyst

Job Title - Digital eCommerce - Consumer Goods & Services + GN_Industry_CG&S

Management Level: Analyst / Consultant / Manager Location: Bengaluru / Gurugram / Mumbai

About The Role We are looking for a high-potential Analyst to join our Digital Commerce capability within the CPG practice. The role focuses on enabling next-generation consumer commerce experiences powered by emerging Agentic Commerce models, AI-driven engagement, and modern MarTech ecosystems. The ideal candidate should have a strong understanding of digital commerce fundamentals, consumer engagement technologies, marketing technology platforms, and evolving AI/agent-led commerce paradigms. This individual will work closely with strategy, technology, data, and client teams to shape commerce transformation programs for leading global CPG brands.

Key Responsibilities

• Support digital commerce transformation engagements for global CPG clients
• Contribute to solutioning and delivery across commerce, consumer engagement, personalization, and MarTech initiatives
• Research and analyze emerging trends in: + Agentic Commerce + AI-assisted buying journeys + Conversational and autonomous commerce + Retail media & personalization + Composable commerce ecosystems
• Support development of value cases and business impact assessments for Agentic Commerce solutions
• Assist in identifying consumer experience transformation opportunities enabled through AI agents and automation
• Contribute to capability development, client POVs, demos, and innovation assets for Agentic Commerce offerings
• Work with cross-functional teams across strategy, analytics, data, experience, and engineering
• Support implementation and optimization of commerce and MarTech platforms
• Analyze consumer journeys, engagement metrics, commerce KPIs, and campaign effectiveness
• Participate in workshops, requirement gathering, and client presentations
• Build competitive intelligence on commerce, AI commerce, and MarTech players

Required Skills & Experience Must Have

• 2–3 years of experience in: + Digital Commerce + MarTech + Consumer Experience / Personalization + Digital Transformation
• Understanding of modern commerce ecosystems and consumer journey orchestration
• Familiarity with Agentic Commerce concepts, AI-led consumer engagement, and autonomous buying experiences
• Exposure to developing business cases, value realization frameworks, or ROI assessments for digital commerce / AI solutions
• Familiarity with at least one of the following technology ecosystems: + Salesforce Commerce / Marketing Cloud + Adobe Experience Cloud + Shopify + SAP Commerce + CDPs and personalization platforms + Conversational AI / AI orchestration platforms
• Strong analytical and structured problem-solving skills
• Excellent PowerPoint and communication skills
• Ability to work in a fast-paced consulting environment

Good to Have

• Exposure to Generative AI and Agentic AI use cases in commerce
• Understanding of Retail Media Networks and D2C ecosystems
• Knowledge of composable commerce, APIs, or headless architecture
• Experience with analytics tools (GA4, Adobe Analytics, Power BI, Tableau)
• Exposure to AI-enabled consumer engagement and journey orchestration
• Prior consulting or client-facing experience