GM/Sr. GM - International Marketing

Job Description:

Strategic Account Development:

Conduct regular business review meetings with key customers. Strengthen customer relationships to sustain existing business and identify growth opportunities and address challenges. Drive strategic discussions for portfolio expansion and long-term business partnerships.

New Business Development & Portfolio Expansion:

Identify and develop new business opportunities, Identify new products for development expand product portfolio offerings, and strengthen Hetero's presence across institutional markets.

Institutional & Stakeholder Engagement:

• Strengthen Hetero's engagement with Ministries of Health for individual customers, National Programs, procurement agencies, technical stakeholders, to drive market access and institutional business growth.
• Develop and maintain relationships with Ministries of Health (MoH), Program Managers, Principal Recipients (PRs), Country Coordination Mechanisms (CCMs), and procurement agencies.
• Support demand forecasting through regular engagement with country stakeholders and program officials.
• Facilitate alignment between country stakeholders, access buyers, and funding agencies to support business opportunities and product uptake.
• Maintain an updated stakeholder database across assigned countries from customer perspective.
• Engage National Guidelines Committees and technical working groups to enhance visibility of Hetero's portfolio. Identify, map, and engage Key Opinion Leaders (KOLs) (Team)

Civil Society & Community Engagement:

• Enhance Hetero's stakeholder ecosystem through constructive engagement with civil society organizations, advocacy groups, and patient communities.
• Engage patient advocacy groups, community networks, and civil society organizations in priority markets.
• Support Community Advisory Board (CAB) activities and stakeholder consultations where applicable.
• Establish mechanisms for collection and communication of community feedback and market insights.
• Facilitate collaboration with patient advocacy and community networks to strengthen access initiatives and stakeholder trust.

Project Identification & Strategic Partnership Development:

• Identify and develop strategic opportunities through engagement with global health funding agencies, donors, and implementation partners to support long-term institutional business growth for access business
• Monitor and map project pipelines of key funding organizations including Gates Foundation, Unitaid, Global Fund, CHAI, USG,GARDP and other relevant stakeholders.
• Evaluate project opportunities and EOIs aligned with Hetero's portfolio and business strategy.
• Build and strengthen relationships with donor agencies, implementing partners, and key project stakeholders.
• Provide periodic updates on emerging funding opportunities and market developments.

Conference Evaluation & Strategic Participation:

• Optimize Hetero's participation in global, regional, and institutional forums/meetings/conferences through strategic evaluation of conference opportunities and business impact assessment.
• Track relevant conferences, scientific meetings, donor forums, and access-focused events & Publish event calendar quarterly.
• Recommend participation strategy based on organizational priorities and potential business impact.
• Assess business relevance, stakeholder engagement opportunities, and expected return on participation & capture market intelligence and stakeholder insights from respective attendees
• Identify potential partnerships, customer opportunities, and emerging trends to support business growth.