GM / Senior GM Marketing

Role & responsibilities

• Oversee international marketing strategies and brand development for personal care brands across Nepal, Sri Lanka, and Bhutan.
• Develop marketing strategies, brand vision, and growth plans aligned with corporate objectives.
• Identify new market opportunities, consumer segments, and international market entry strategies.
• Lead brand planning, product conceptualisation, positioning, and new product development.
• Monitor brand performance, market trends, competitor activities, pricing, and consumer insights.
• Coordinate with international teams, R&D, media agencies, and market research partners.
• Manage annual brand budgets, optimise pricing, and improve advertising ROI.
• Establish standardised marketing systems and processes to enhance efficiency.
• Lead team development, performance management, training, mentoring, and succession planning.

Preferred candidate profile

• 12+ years of relevant experience in marketing and brand management.
• At least 3 years of experience in a leadership role.
• MBA/PGDM in Marketing from a reputed institute.
• Experience in FMCG, preferably in the personal care sector.
• International marketing experience prefered.
• Strong strategic, analytical, leadership, and team management skills.