GM Performance & Messaging Strategist - Cadillac

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a GM Performance & Messaging Strategist - Cadillac based in United States.

The role focuses on shaping performance marketing strategies that connect creative messaging with measurable business outcomes. You will serve as a key link between brand strategy, media performance, analytics, and customer conversion goals. Working across paid media channels, you will transform insights into impactful campaigns that improve efficiency and engagement. This position combines analytical thinking, creative storytelling, and emerging AI-enabled workflows to scale marketing effectiveness. You will collaborate with cross-functional teams, agencies, and field partners to ensure consistent messaging throughout the customer journey. As a strategic individual contributor, you will help optimize campaigns, develop testing frameworks, and influence marketing decisions through data-driven recommendations. The role offers the opportunity to shape innovative approaches within a fast-paced, technology-driven environment.

Accountabilities:: The Performance & Messaging Strategist will drive the connection between creative execution, performance analytics, and marketing objectives. The role requires strong collaboration across teams to optimize messaging, improve campaign results, and develop scalable processes that enhance customer engagement.

Develop performance marketing strategies across paid media platforms such as Meta, Google, YouTube, and TikTok, connecting creative decisions to metrics including CTR, CVR, CPA, ROAS, engagement rate, and view-through performance.

Support testing and learning initiatives by designing experiments around messaging, creative formats, offers, and audiences, then translating results into actionable recommendations.

Create performance reports, presentations, and insights for leadership and cross-functional stakeholders.

Coordinate national, regional, and dealer-level creative needs to maintain consistency, efficiency, and alignment with brand objectives.

Manage creative inventories across upper-funnel and lower-funnel initiatives, ensuring assets remain relevant, effective, and aligned with media strategies.

Partner with marketing, CRM, media, retail, sales, and agency teams to ensure consistent messaging throughout the customer journey.

Help develop AI-enabled creative workflows, including processes for content generation, optimization, personalization, and campaign scaling.

Collaborate with internal and external partners to evaluate and implement new tools that improve marketing efficiency while maintaining brand standards.

Build repeatable frameworks, playbooks, and processes that accelerate creative testing and iteration.

Present strategic recommendations and performance insights clearly to marketing leaders and creative stakeholders.

Contribute to messaging strategies that connect awareness-building initiatives with conversion-focused communications.

Translate audience insights, cultural trends, and performance data into scalable creative concepts and campaign executions.

Requirements:

The ideal candidate combines performance marketing expertise, analytical capabilities, and strong communication skills. They should be comfortable balancing creative thinking with data-driven decision-making while collaborating with multiple stakeholders in a dynamic environment.

Bachelor’s degree required.

3+ years of experience in performance marketing, brand marketing, marketing analytics, consulting, or agency environments.

Strong understanding of digital advertising platforms and paid media ecosystems.

Experience analyzing campaign performance using metrics such as CTR, CVR, CPA, ROAS, engagement rate, and view-through performance.

Ability to use analytics tools and reporting platforms to identify trends, optimize campaigns, and support strategic decisions.

Experience with national and regional campaign coordination, including collaboration with retail networks or field teams.

Strong analytical mindset with the ability to simplify complex data into clear business recommendations.

Strategic and creative thinker with strong storytelling and messaging capabilities.

Excellent communication, organization, and cross-functional collaboration skills.

Ability to manage multiple priorities, deadlines, and stakeholders in a fast-paced environment.

Detail-oriented approach with a proactive mindset focused on continuous improvement.

Experience with AI-powered creative tools or strong interest in developing AI-assisted marketing workflows.

Familiarity with audience segmentation, creative testing, paid media optimization, and platform reporting environments.

Ability to balance brand-building objectives with performance-focused outcomes.

Benefits:

Competitive salary range of $105,600 - $140,700 per year , depending on skills, experience, location, and qualifications.

Incentive compensation opportunities based on company performance, role level, and individual performance.

Remote/hybrid work flexibility within the United States.

Comprehensive healthcare benefits, including medical, dental, and vision coverage.

Health Savings Account (HSA) and Flexible Spending Account (FSA) options.

Retirement savings plan.

Paid vacation, holidays, and additional wellbeing benefits.

Life insurance and sickness/accident benefits.

Tuition assistance programs and professional development opportunities.

Employee assistance program and additional employee support resources.

Vehicle discount opportunities and other employee perks.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1