GM - Marketing

About the Role
We are seeking a bright, motivated, and entrepreneurial marketing leader to head the marketing function for a leading renewable energy manufacturing company. The role will involve developing and executing integrated marketing strategies to position the company as a category leader across domestic and global markets.

You will work closely with Sales, Strategy, Finance, Product, and Engineering teams to build the brand, drive demand generation, and grow market share in the solar manufacturing ecosystem.

Key Responsibilities
Strategic Marketing & Planning

Develop and implement comprehensive marketing strategies aligned with business and sustainability goals

Manage annual marketing budget with clear ROI metrics

Conduct market segmentation and identify opportunities across utility, commercial, and residential solar segments

Brand & Corporate Communication

Drive brand visibility and positioning as a trusted solar technology provider

Manage PR, media relations, internal communication, and stakeholder messaging

Build a strong content marketing engine with white papers, case studies, and thought leadership

Product & Technical Marketing

Collaborate with product and engineering teams on GTM strategies

Drive compelling product positioning and messaging

Monitor competitor activity and analyze customer insights

Digital Marketing & Lead Generation

Lead digital strategy including SEO/SEM, CRM, automation, and performance marketing

Build integrated campaigns to support the sales pipeline (B2B focus)

Enhance website engagement, social media presence, and email marketing effectiveness

Trade Shows, Events & Partnerships

Represent the brand at key industry events and exhibitions (India and abroad)

Build partnerships with EPCs, distributors, government agencies, and ecosystem players

Leadership & Team Development

Build, lead, and mentor a high-performing marketing team

Promote cross-functional collaboration with Sales, Finance, R&D, and Operations

Desired Profile
Masters degree in Marketing or Business from a Tier 1 or Tier 2 institution
10-15 years of experience, with at least 3 years in a marketing leadership role
Strong exposure to manufacturing, renewable energy, solar, or clean-tech sectors
Demonstrated success in brand strategy, digital marketing, product positioning, and CRM
Excellent communication, strategic thinking, and team leadership skills