GM Marketing - Real Estate

Key Responsibilities

Project Launches & Go-To-Market (GTM) Strategy

End-to-End Launch Management: Spearhead the complete lifecycle of new project launches, from pre-launch teaser campaigns and exclusive channel partner previews to full-scale market rollouts and sustenance campaigns.

Strategic Planning: Develop comprehensive GTM strategies for residential and commercial assets, aligning messaging, media mix, and pricing strategies with business objectives.

Event Execution: Orchestrate high-profile site launches, experiential events, and channel partner meets to generate immediate market traction.

Brand Management & Corporate Communications

Enhance and protect us as a brand equity across all touchpoints, ensuring a consistent premium brand voice.

Oversee all corporate communications, public relations (PR) initiatives, and media relations to build corporate credibility and brand recall.

Direct the creation of all marketing collaterals, including brochures, walkthrough videos, 3D renders, site hoardings, and sales center experiences.

Digital Marketing & Lead Generation

Lead digital transformation initiatives, managing heavy-budget performance marketing campaigns across Google, Meta, and premier property portals (e.g., MagicBricks, 99acres).

Optimize marketing funnels to ensure a continuous pipeline of high-intent leads for the sales team while strictly monitoring Cost Per Lead (CPL) and Cost Per Acquisition (CPA).

Leverage CRM data and marketing automation tools to nurture leads and improve conversion ratios.

Budgeting, Analytics & Agency Management

Manage the annual marketing budget, ensuring optimal allocation across offline (Print, OOH, Radio) and online channels for maximum ROI.

Identify, onboard, and manage top-tier creative, digital, media-buying, and PR agencies.

Track and report on campaign performance, market trends, competitor activities, and consumer insights to the executive board.

Candidate Profile & Requirements -

Mandatory Requirement

Proven Launch Expertise: Demonstrated, verifiable experience in successfully launching large-scale real estate projects (residential/commercial) in the Mumbai/MMR region.

Qualifications & Experience -

Education: MBA or Masters degree in Marketing, Business Administration, or a related field from a reputed institution.

Experience: 12-15+ years of progressive marketing experience, with a minimum of 57 years in a senior leadership role within the real estate developer ecosystem.

Market Knowledge: Deep understanding of the Mumbai Metropolitan Region (MMR) real estate market, local consumer behavior, and RERA compliance guidelines regarding advertising.

Leadership Skills: Strong team management abilities, capable of mentoring a diverse team of digital marketers, content creators, and graphic designers.

Agility & Drive: High energy, strategic thinker, and a hands-on executor who thrives in a fast-paced, high-pressure environment.

Kindly share your updated CV along with the following details:

Total Years of experience:

Relevant Experience:

Current CTC:

Expected CTC:

Current Location:

Minimum Notice Period:

Reason for break, if any, in work experience/ Reason for change:

Interested in BKC, Mumbai job location:

Will you be able to travel to BKC for a F2F round?

Thanks & Regards,

Saloni Sonawane

HR Executive

[phone removed]

[email removed]

https://www.linkedin.com/in/sonawane-saloni-recruits/