Global UGC Manager - Tiktok

We're looking for a UGC Manager to build this into a scalable growth engine across global markets.

What you'll do

* Own our UGC and creator content strategy across TikTok, Instagram Reels, YouTube Shorts and other relevant platforms.

* Identify, recruit and manage UGC creators, influencers and content partners across different markets.

* Build a strong pipeline of creators and continuously test new creators, formats, hooks and content angles.

* Write and communicate creative briefs, scripts, hooks and content guidelines that creators can execute naturally.

* Analyse content performance and identify what drives installs, engagement and purchases.

* Run rapid creative experiments and scale winning concepts.

* Work closely with the growth, product and marketing teams to turn product features and user insights into compelling content.

* Develop repeatable UGC formats, creator playbooks and content systems.

* Manage creator relationships, timelines, deliverables and payments.

* Track content performance and maintain dashboards/reports on key metrics.

* Stay on top of TikTok, Instagram and emerging content trends, especially in international markets.

* Help build a global creator community

What we're looking for

* 2–5 years of experience in UGC, influencer marketing, social media, creator marketing or growth marketing.

* Strong understanding of what makes short-form content hook, retain and convert.

* Experience working with creators and managing multiple content campaigns.

* Strong analytical mindset. You should be comfortable looking at content data and deciding what to scale, what to kill and why.

* Excellent communication and project-management skills.

* Strong sense of internet culture, trends, memes and social-media storytelling.

* Ability to move fast and operate independently in a startup environment.

* Bonus if you have experience with TikTok Shop, performance UGC, DTC apps, mobile apps or international markets.

* Bonus if you have personally created content or understand the creator ecosystem from the inside