Global marketing manager CS & IB

Job Summary

Job Title: Global marketing manager CS & IB

Responsibilities

• Leads global CS & install base Marketing activities
• Build and manage Service Marketing Communication across all customer touchpoints.
• Lead Value Proposition Creation, segmentation and positioning strategies.
• Create sales enablement materials including brochures, presentations and training to support commercial excellence.
• Lead KOL engagement and voice of the customer initiatives
• Actively participate in MOS CS product development from Ideation to Order.
• Collaborates with the business and marketing teams to deliver comprehensive toolkits to assigned regions to enable a consistent experience of Philips for customers and consumers.
• Facilitates the annual marketing planning process, ensuring coordination and alignment across all marketing activities, working closely with cross-functional teams to develop cohesive marketing plans, establish clear goals and objectives.
• Ensures adherence to established marketing policies, procedures, and ways of working by promoting a culture of compliance and ensuring marketing activities are conducted ethically and responsibly.
• Maintains a robust marketing measurement framework by developing marketing dashboards, establishing data collection protocols, and creating regular reports to track progress against established KPIs
• Work closely with Regional Sales and marketing teams to identify trends, customer needs and tailor strategies to local market needs.
• Determines the relevance of this service portfolio for Philips, assessing the value of new service and technology developments and identifying new opportunities for Philips.
• Keeps abreast of market, competition, technical, application and societal developments in the domain, showing understanding of the Philips position and business interests.
• Build a worldwide external network related to the service portfolio, and make this knowledge applicable for business, now and in the future.
• Represents Philips externally on related issues and orchestrates international platforms. Is consulted as a service marketing specialist and asked for projects to investigate feasibility of new businesses, applications concepts, and models.

Requirements

• Bachelor's / Master's degree in Marketing, Business Administration, Marketing Communications, or equivalent.
• Preferably Customer Services / Healthcare experience
• Experience in a global matrix organization
• Minimum 2 years of experience with Bachelor's in areas such as Marketing, eCommerce, Consumer Marketing Experience or equivalent OR no prior experience required with Master's degree
• Experience in creation, development, and building portfolios
• Proven track record in Lean / Continuous Improvement. Green Belt/ Black Belt certification is a preference
• Understand Customer Unmet needs and ability to design Service & Solutions
• Travel domestic and International, as & when required

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