Global Marketing Automation Specialist -

Your role:

In this role, you are responsible for the global operation and continuous improvement of the lead generation machinery. You ensure that campaigns, newsletters, and lead management processes are executed professionally and reliably, working closely with our regional and global marketing, sales, and IT colleagues. The position combines hands-on execution with clear product ownership, emphasizing stable day-to-day operations and step-by-step optimization of existing tools and processes.

Your responsibilities:

HubSpot Product Ownership:

- Act as the sole global Product Owner and expert for HubSpot

- Own platform configuration, standards, permissions, and governance

- Translate business requirements into workflows, properties, and lifecycle stages

- Ensure stable operations and incremental improvements of the platform

Campaign & Marketing Automation Execution:

- Execute and maintain email campaigns, newsletters, and automation workflows

- Support global and regional campaigns from setup to rollout and monitoring

- Ensure quality, consistency, and timely execution of all activities

Lead Management & Reporting:

- Own and continuously improve the global lead management process

- Ensure high data quality for contacts and leads

- Ensure reliable lead capture from campaigns and events and clean synchronization into HubSpot / CRM by owning and managing tools such as SnapAddy as part of the global lead management setup

- Create reports and dashboards to monitor campaign and lead performance

Collaboration & Compliance:

- Act as an interface between marketing, sales operations, and IT

- Train regional marketing colleagues

- Document processes, standards, and best practices

- Ensure compliance with data protection and consent regulations (e.g. GDPR)

Your profile:

- Degree or vocational training in marketing, communications, digital media, or a comparable field

- 5+ years of experience in marketing automation, email marketing, or campaign execution

- Strong hands-on experience with marketing automation platforms, ideally HubSpot Marketing Hub

- Structured, reliable, and detail-oriented working style

- Strong sense of ownership and responsibility

- Very good English skills; German or other languages are a plus