GEO/AEO Content Writer

Job Description: GEO/AEO Content Writer (Fintech / Automobile / Healthcare / Electronics)

Company: Bajaj Finserv (Job ID: 7321)
Band / Level: GB05
Total Openings: 3 Positions
Experience Required: 47 Years (Min. 5 years in writing content engineered for Generative/Answer Engines)
Location: Pune (In-Office • 6 Days/Week)
Compensation (CTC): 18,00,000 30,00,000 PA (80% Fixed + 20% Variable)
Max Notice Period: 30 Days

About the Role

We are seeking a GEO/AEO Content Writer to create high-impact, human-edited AI content optimized for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). In this role, you will leverage advanced AI tools (ChatGPT, Claude, Gemini) to produce engaging blogs, articles, landing pages, and marketing copy that rank effectively across generative search platforms. You will blend deep domain context with modern AI content strategies to elevate brand visibility and audience engagement.

Key Responsibilities

• Generative Content Creation: Write, edit, and proofread high-quality blogs, articles, landing pages, website content, and marketing collateral optimized for Generative and Answer Engines (GEO/AEO).
• AI Tool Utilization: Leverage generative AI writing platforms (ChatGPT, Gemini, Claude, etc.) to scale productivity while maintaining human-edited precision, high quality, and distinct brand tone.
• Optimization & Strategy: Conduct keyword research and implement AEO/GEO best practices to ensure content ranks effectively on generative AI platforms and answer engines.
• Cross-Functional Collaboration: Partner with marketing, product, and business teams to align content initiatives with strategic organizational goals.
• Brand & Domain Governance: Maintain consistency in tone, voice, and brand messaging across all channels while staying ahead of industry and search engine trends.

Mandatory Candidate Requirements

• Experience:

4 to 7 years overall experience, with at least 5 years of content writing specifically tailored to rank in Generative Engines or Answer Engines.

Practical, hands-on exposure to creating human-edited content using AI tools (ChatGPT, Claude, Gemini, etc.).

• Domain Focus: Minimum 1 year of direct content writing experience in at least one of the following sectors: Fintech, Automobile, Healthcare, or Electronics.
• Education: Degree in Mass Communication / Media Studies from a Tier-1 institute (e.g., IIMC Delhi, FTII, SIMC Pune, LSR Delhi, or equivalent).
• Technical Mastery: Deep operational understanding of generative search mechanics, LLM content indexing, and Answer Engine Optimization (AEO) algorithms.
• Age Limit: Maximum age strictly below 30 Years.

Selection Process

1. Underwriting Call
2. 3 Evaluation Rounds (Technical & Content Assessment)
3. HR Discussion
4. Background / Criminal Verification CheckRole & responsibilities