General Sales Manager - Beverages

Location: Kinshasa, Democratic Republic of Congo (DRC)

Industry: Beverages / FMCG

Reports To: CEO / Business Head

Key Responsibilities:

1. Sales Strategy & Business Growth:

- Develop and execute the annual sales strategy aligned with the company's business objectives.

- Deliver sales volume, revenue, market share, and profitability targets.

- Identify new business opportunities and expand market penetration across DRC.

2. Route-to-Market & Distribution:

- Strengthen and optimize the Route-to-Market (RTM) strategy.

- Appoint, manage, and develop distributors to ensure effective market coverage.

- Enhance product availability, visibility, and execution across all trade channels.

3. Trade & Key Account Management:

- Drive sales across Modern Trade, General Trade, Wholesale, and HORECA channels.

- Develop and manage relationships with key customers and strategic accounts.

- Ensure effective execution of trade promotions and sales campaigns.

4. Sales Operations:

- Monitor sales performance through KPIs and analytics.

- Improve sales productivity, forecasting accuracy, and territory management.

- Ensure effective demand planning in coordination with Supply Chain.

5. Team Leadership:

- Lead, coach, and develop Regional Sales Managers and the sales team.

- Build a performance-driven culture with clear goals and accountability.

- Identify and develop future sales leaders within the organization.

6. Financial & Commercial Management:

- Manage the sales budget and optimize trade investments.

- Monitor pricing, margins, and profitability.

- Ensure effective receivables management and credit control.

7. Stakeholder Management:

- Collaborate closely with Marketing, Supply Chain, Finance, and Operations to ensure seamless execution.

- Present business performance, market insights, and strategic recommendations to senior leadership.