General Manager

Brand Names- TEAME (Premium Green Tea Bags & Iced Tea)

TEAME Teas | Pan India

About TEAME

• Premium tea brand of Madhu Jayanti International Limited (MJIPL) – a 500 crore, promoter-led tea company.
• India's largest value-added tea bag exporter, with factories in Kolkata and Coimbatore.
• Present in leading hotels, restaurant chains, cafés, airlines and lounges across India.
• The backing of an established leader, with the speed and ownership of a start-up.

KEY RESPONSIBILITIES

• Own the National HoReCa business strategy, revenue and P&L, including the luxury segment.
• Develop and lead our luxury brand(s) across the HoReCa channel.
• Build and deepen relationships with luxury hotel groups, 5-star properties, premium restaurant chains, cafés, airlines and institutional customers.
• Position and grow the brand as a preferred partner in the luxury hospitality segment, in line with premium brand standards.
• Develop the national route-to-market, channel and distribution strategy.
• Identify whitespace opportunities, new customer segments and avenues for business expansion.
• Lead strategic negotiations on pricing, contracts, commercial terms and customer partnerships.
• Build a high-performing HoReCa sales team and establish clear business accountability.
• Drive brand presence, customer activation, product training for F&B teams and visibility within the channel, especially in luxury properties.
• Work with Marketing and Product teams on portfolio development, NPD and market-led solutions for premium and luxury customers.
• Use customer, market and competitor intelligence to shape business decisions.
• Drive sales planning, forecasting, budgeting, performance reviews and execution discipline.

WHO SHOULD APPLY

• 15+ years of experience, with significant exposure to HoReCa / Institutional business.
• Proven experience in managing premium or luxury brands within the HoReCa channel.
• Experience in FMCG, Food & Beverage, Hospitality or an allied category is preferred.
• Strong understanding of the Indian HoReCa ecosystem, including the luxury hotel segment and its customer dynamics.
• Demonstrated experience in managing national / multi-region business responsibility.
• Strong commercial orientation, including P&L, pricing, negotiations and business planning.
• Ability to build senior customer relationships (GMs, F&B Directors, Executive Chefs, Purchase Heads) as well as drive execution on the ground.
• Experience in leading and developing sales teams.
• A combination of strategic thinking, market understanding and hands-on business execution.