General Manager

General Manager-Institutional Sales Edible Oil

1. Job Purpose:

To lead and manage the institutional sales function for the Edible Oil division, ensuring strategic account development, revenue growth, customer satisfaction, and team performance. This role aims to build long-term relationships with B2B clients such as HORECA (Hotels, Restaurants, Catering), food processors, and government institutions while aligning sales strategies with the company's growth and profitability objectives.

1. Roles and Responsibilities:

1. Sales Strategy & Planning:

1.1 Develop and implement the institutional sales strategy for edible oil.
1.2 Conduct market analysis to identify emerging opportunities and threats.
1.3 Set annual sales targets in alignment with company goals.
1.4 Allocate budgets and resources efficiently.
2. Key Account Management:
2.1 Identify, acquire, and manage strategic institutional clients.
2.2 Maintain strong relationships with key decision-makers.
2.3 Negotiate long-term contracts and pricing models.
2.4 Ensure consistent order fulfillment and customer satisfaction.
3. Revenue & Profitability Management:
3.1 Monitor and ensure achievement of revenue, volume, and margin targets.
3.2 Optimize pricing strategies based on market dynamics.
3.3 Control discounts and credit limits within company policies.
4. Team Leadership & Development:
4.1 Lead a team of regional sales managers and institutional sales executives.
4.2 Assign roles and responsibilities clearly.
4.3 Conduct regular performance reviews and goal-setting meetings.
5. Operational Excellence:
5.1 Oversee supply chain coordination for timely delivery and stock management.
5.2 Ensure compliance with regulatory and customer-specific quality norms.
5.3 Coordinate with production and logistics for efficient service delivery.
6. Reporting & Analytics:
6.1 Provide weekly/monthly sales performance reports to senior leadership.
6.2 Analyze sales data to refine strategies.
6.3 Track market share and customer feedback for continuous improvement.