General Manager

Role & responsibilities -

GM-Business Development will lead nationwide revenue growth by driving strategic client acquisition, expanding key accounts.

This is a leadership role responsible for developing new business opportunities, building high-value corporate relationships, and strengthening the companys presence across India.

Key Responsibilities-

Business Growth & Revenue Generation

• Develop and execute a Pan India business development strategy
• Identify and secure new clients in industrial, manufacturing, commercial, infrastructure, and institutional sectors
• Drive revenue targets and ensure sustainable growth
• Lead proposal development, pricing strategy, and commercial negotiations.

Strategic Client Acquisition

• Build relationships with Plant Heads, EHS Heads, Facility Managers, Compliance Officers, and CXO-level stakeholders
• Promote Electrical Safety Audits, Compliance Services, Reliability Programs, and Technical Solutions
• Convert leads into long-term service contracts

Market Expansion

• Identify emerging markets and new industry verticals
• Develop channel partners and regional alliances
• Represent the company at industry forums, exhibitions, and compliance seminars. Team Leadership & Coordination
• Lead and mentor regional sales teams (if applicable)
• Coordinate with technical teams for proposal preparation and client presentations
• Ensure alignment between operations and sales commitments

Brand Positioning

• Strengthen the company’s positioning as a trusted Electrical Compliance & Safety Partner
• Promote value-based selling including regulatory compliance (CEA Regulations), risk reduction, and operational continuity

Key Performance Indicators (KPIs)

• Annual revenue growth targets
• New client acquisition numbers
• Conversion ratio & order book value
• Strategic account retention
• Market penetration across states

International Business Associations &

Role: -

Creating & managing a Business Development system to ensure regular flow of quality business leads.

To convert generated business leads to commercial opportunities by defining the actual requirement

Creating a prospect of Leads by conducting Business Development activities required.

Managing the digital marketing team & aligning their efforts to generate at least 60% leads by digital marketing. Optimizing Business Development process & utilizing existing teams effectively for the same.

Creating a documented Business process for the company to ensure that the BD is not person driven but process driven

Setting up targets, review performance of the BD teams & guide them to achieve at least 30% conversion rate from contact to opportunity.

Achieving a minimum of 30% YOY growth for the company in the Electrical Services offerings.

Budgeting the Business Development activities on a quarterly basis & defining the cost of lead acquisition for the company.

Conducting daily/ weekly meetings with team to review their performance and a one-on-one meeting with individuals every quarter to understand challenges faced.

Key Competencies

• Strategic Thinking
• High-value client identification
• Relationship Management
• Market Intelligence & Forecasting
• Leadership & Team Development
• Result-Oriented & Entrepreneurial Mindset

Preferred candidate profile -

Male /Female, BE- Electrical or MBA in Marketing & 8 + years of experience in business development.