General Manager

SUDARSSHAN POLLYBLENDS PVT. LTD.
JOB DESCRIPTION GENERAL MANAGER, WEST REGION
Position: General Manager West Region
Function: Business Development / Sales
Location: West India
Reporting To: Director / Managing Director
Experience: 15+ Years
Industry: Polymer Compounds / Master batches / Specialty Polymers / Plastics
Travel: Extensive travel across the West Region

1. ABOUT SUDARSSHAN POLLYBLENDS
Sudarsshan Pollyblends Pvt. Ltd. is a manufacturer of Polymer Compounds and Masterbatches, serving diverse polymer-processing industries with standard and customized material solutions.
Our product portfolio includes PP Compounds, filled and reinforced compounds, engineering polymer compounds such as ABS, Nylon, PBT and SAN, white/black/colour masterbatches, additive masterbatches and specialty/special-effect masterbatches.
Our solutions serve applications across Automotive, Appliances & Consumer Durables, Electrical & Electronics, Agriculture & Irrigation, Packaging, Textile & Fibre, Construction, Furniture, Commodity Products and other polymer-processing industries.
The company combines manufacturing, technical expertise and customized product-development capabilities to provide performance-oriented polymer solutions to customers.

2. POSITION PURPOSE
The General Manager West Region will have end-to-end responsibility for developing and growing Sudarsshan's business across Western India.
The incumbent will be responsible for regional revenue, volume, contribution, customer acquisition, key accounts, channel development, market expansion and sales-team leadership.
This is a business leadership role, requiring a combination of strong commercial capability, technical understanding of polymers/plastics, customer relationship management and the ability to build sustainable regional growth.
The GM will work closely with R&D, Technical, Production, Quality, Supply Chain, Finance and senior management to convert market opportunities into profitable business.

3. KEY RESPONSIBILITIES
A. Regional Business Leadership

• Develop and execute the annual business plan for the West Region.
• Own regional sales, volume and contribution targets.
• Identify priority industries, customers, territories and applications for growth.
• Develop strategies for increasing business with existing customers.
• Identify new applications and opportunities for compounds and masterbatches.
• Track market trends, competitor activity, pricing and customer requirements.

B. Sales & Business Development

• Drive achievement of monthly, quarterly and annual sales targets.
• Build a strong pipeline covering new customers, new applications and existing-account growth.
• Acquire new customers across automotive, appliances, electrical, agriculture, packaging, engineering plastics, construction and other relevant segments.
• Develop business with plastic processors, moulders, extruders, converters, OEMs and other industrial customers.
• Drive conversion of competitor business wherever technically and commercially feasible.
• Ensure systematic follow-up of enquiries, samples, trials, approvals, quotations and commercial closures.

C. Key Account Management

• Personally manage strategic and high-value customers.
• Build relationships with Purchase, Technical, R&D, Quality, Production and senior management.
• Develop annual business plans for key accounts.
• Identify opportunities for increasing product penetration and share of business.
• Ensure timely resolution of customer issues in coordination with internal functions.

D. Technical & Application Development

• Understand polymer-processing applications and customer processing conditions.
• Coordinate customer trials, approvals and technical feedback.
• Promote customized compound and masterbatch solutions.
• Translate customer requirements into commercially viable material solutions.

E. Channel Development

• Develop and manage an effective distributor/channel network wherever appropriate.
• Identify and appoint suitable channel partners.
• Define territory, customer and product strategies for distributors.
• Monitor channel sales, inventory, receivables and market coverage.
• Maintain market discipline and minimize channel conflicts.

F. Commercial & Profitability Management

• Own regional business contribution and commercial performance.
• Participate in pricing and commercial negotiations with key customers.
• Monitor customer-wise/product-wise profitability.
• Ensure adherence to approved pricing and credit policies.
• Drive disciplined receivables and collection performance.

G. Team Leadership

• Lead and develop the West Region sales/business-development team.
• Define targets, territories and responsibilities.
• Conduct regular sales, pipeline and performance reviews.
• Coach team members in technical selling, negotiation and account management.
• Build a performance-oriented and customer-focused sales culture.
• Identify and recruit suitable regional talent as required.

4. REGIONAL RESPONSIBILITY
Primary responsibility will cover:
Maharashtra | Gujarat | Madhya Pradesh | Goa | Chhattisgarh
along with other territories assigned by management.
The role will involve extensive customer and market travel for business development, key-account meetings, technical trials, negotiations, distributor reviews, exhibitions and market development.

5. KEY PERFORMANCE INDICATORS
Performance will be evaluated through a balanced set of business and leadership metrics:
Business

• Regional sales revenue
• Sales volume
• Gross contribution / contribution margin
• New customer acquisition
• Existing customer growth
• New product/application sales

Market Development

• Qualified business pipeline
• Customer conversions
• New territories/markets developed
• Distributor/channel productivity
• Competitor conversions

Customer

• Key-account growth
• Customer retention
• Repeat business
• Customer complaint resolution
• Customer satisfaction

Commercial

• Price realization
• Customer/product profitability
• Receivables / DSO
• Credit discipline
• Forecast accuracy

Team

• Sales-team productivity
• Target achievement
• Pipeline coverage
• Team development and retention

6. IDEAL CANDIDATE PROFILE
Education

• B.E. / B.Tech. in Polymer / Plastics / Chemical / Mechanical Engineering preferred.
• MBA / PGDM in Marketing or Business Management will be an advantage.

Experience

• 15+ years of relevant industry experience.
• Strong experience in B2B technical sales and business development.
• Proven experience managing a large territory/region.
• Experience in Polymer Compounds, Masterbatches, Engineering Plastics, Specialty Polymers or related industries strongly preferred.
• Experience handling OEMs, plastic processors, converters, moulders, extruders and strategic industrial customers.
• Candidates currently working as Regional Head, Zonal Head, Business Head, Senior Sales Manager or General Manager may be considered.

Technical Exposure
Candidate should have a good working understanding of:

• Polymer compounds
• Masterbatches
• Engineering plastics
• PP and other commodity polymers
• Filled/reinforced compounds
• Colour and additive masterbatches
• Extrusion
• Film applicat
• Plastic-processing applications
• Customer trials and approval processes

7. CORE COMPETENCIES
Business Leadership
Ability to develop and execute a regional growth strategy with clear revenue and profitability objectives.
Strategic B2B Selling
Ability to sell based on application, performance and total value, rather than competing only on price.
Technical Orientation
Ability to understand customer requirements and effectively coordinate technical solutions with R&D and Technical teams.
Customer Relationship Management
Strong ability to build relationships at multiple levels within customer organizations, from plant/technical teams to senior management.
Commercial Acumen
Strong negotiation, pricing, profitability, credit and receivables-management skills.


Market Development
Entrepreneurial mindset with the ability to open new markets, applications, territories and customer segments.
Team Leadership
Ability to build, manage, mentor and motivate a geographically distributed sales team.
Communication
Excellent communication, presentation, negotiation and stakeholder-management skills.
Ownership
Strong accountability, execution orientation and ability to independently drive regional business performance.

8. FIRST 12-MONTH EXPECTATIONS
The successful candidate will be expected to:

1. Develop a structured West Region business plan.
2. Map key customers, competitors, applications and market opportunities.
3. Strengthen relationships with strategic existing customers.
4. Build a robust pipeline of new business.
5. Acquire new customers and develop new applications.
6. Increase product penetration within existing accounts.
7. Expand the company's presence in priority markets.
8. Strengthen distributor/channel coverage wherever applicable.
9. Improve sales forecasting, pipeline visibility and commercial discipline.
10. Deliver sustainable growth in revenue, volume and contribution.
11. Build and develop a strong regional sales team.
12. Establish long-term customer relationships and improve Sudarsshan's market presence across Western India.

9. PERSONAL ATTRIBUTES
The ideal candidate should demonstrate:

• High ownership and entrepreneurial mindset
• Strong commercial orientation
• Customer-first approach
• Technical curiosity and application orientation
• Strong negotiation capability
• Strategic thinking with hands-on execution
• Data-driven decision making
• Integrity and professional maturity
• Ability to work independently while collaborating cross-functionally
• Willingness to travel extensively