General Manager/Senior General Manager - eCommerce

Position Summary:

Brand is seeking a dynamic and result-oriented E-commerce Leader to spearhead the company's digital commerce strategy and accelerate profitable online growth across owned platforms, marketplaces, and emerging digital channels.

The incumbent will be responsible for building and scaling the end-to-end e-commerce ecosystem, including online sales, digital marketing, customer acquisition, marketplace management, merchandising, CRM, technology integration, customer experience, and omnichannel initiatives.

This role requires a strategic business leader with strong experience in fashion, textile, apparel, lifestyle, retail, or consumer brands, capable of driving both revenue and profitability while creating a world-class online shopping experience.

Key Responsibilities:

Strategic Leadership:

- Develop and execute the overall e-commerce strategy aligned with business objectives.

- Drive online revenue growth, profitability, customer acquisition, and market share.

- Create annual business plans, budgets, and growth roadmaps.

- Identify new digital business opportunities and emerging sales channels.

E-commerce Business Management:

- Own complete P&L responsibility for the online business.

- Monitor sales performance, traffic, conversion rates, customer acquisition costs, and profitability.

- Drive business growth across:

1. Brand Website

2. Mobile Platforms

3. Marketplaces (Amazon, Myntra, Ajio, Flipkart, Tata Cliq, Nykaa Fashion, etc.)

4. Social Commerce Platforms

Marketplace Management:

- Develop marketplace growth strategy.

- Negotiate commercial agreements with marketplace partners.

- Optimize listings, pricing, promotions, content, and inventory.

- Monitor marketplace profitability and performance metrics.

Digital Marketing & Customer Acquisition:

- Lead digital marketing initiatives including:

1. Performance Marketing

2. SEO & SEM

3. Social Media Marketing

4. Influencer Marketing

5. Affiliate Marketing

6. Email Marketing

7. Retargeting Campaigns

- Improve ROAS, customer acquisition, and customer retention.

Website & User Experience Management:

- Drive website optimization and conversion improvement initiatives.

- Enhance user journey and customer experience.

- Implement personalization and recommendation solutions.

- Improve website speed, navigation, and content quality.

Merchandising & Inventory Management:

- Collaborate with merchandising, sourcing, and supply chain teams.

- Ensure optimal online assortment planning.

- Manage inventory health and availability across channels.

- Drive sell-through and inventory liquidation strategies.

Customer Relationship Management (CRM):

- Design customer retention programs.

- Improve repeat purchase rate and customer lifetime value.

- Implement loyalty programs and personalized engagement campaigns.

Omnichannel Integration:

- Drive integration of online and offline retail channels.

- Implement:

1. Click & Collect

2. Endless Aisle

3. Store Fulfilment

4. Unified Customer Experience

Analytics & Performance Management:

- Utilize analytics tools to derive actionable business insights.

- Establish relevant KPIs and dashboards.

- Monitor:

1. Traffic

2. Conversion Rate

3. CAC

4. AOV

5. Repeat Purchase Rate

6. Customer Lifetime Value

7. Revenue Growth

Team Leadership:

- Build and lead high-performing e-commerce, digital marketing, and CRM teams.

Total Experience:

- 15-20 years of overall experience.