General Manager Sales

Job Summary:-

The General Manager - Sales is responsible for driving vehicle sales, revenue growth, market expansion, dealer/channel performance, and customer acquisition. The role involves managing the sales team, achieving monthly and annual targets, monitoring market trends, improving sales conversion, and developing strong customer and dealer relationships.
Key Responsibilities

• Develop and execute regional/national sales plans to achieve volume and revenue targets.
• Manage the complete sales cycle from lead generation to vehicle delivery.
• Set monthly, quarterly, and annual sales targets for sales teams.
• Manage and motivate Sales Managers, Team Leaders, Sales Executives, and Relationship Managers.
• Monitor showroom, dealership, territory, model, and salesperson performance.
• Develop new customers through retail, corporate, fleet, institutional, and referral channels.
• Build and maintain strong relationships with dealers, channel partners, corporate customers, and key accounts.
• Monitor competitor activities, pricing, promotions, product launches, and market trends.
• Improve lead management, test-drive conversion, booking conversion, and retail sales.
• Coordinate with Marketing on campaigns, events, digital leads, and customer acquisition.
• Coordinate with Finance and Operations on sales forecasts, inventory, billing, and collections.
• Work closely with Service/After-Sales teams to improve customer satisfaction and retention.
• Monitor vehicle inventory and ensure healthy stock levels and model mix.
• Prepare sales forecasts, MIS reports, dashboards, and management presentations.
• Identify underperforming territories and implement corrective action plans.
• Drive customer retention, referrals, repeat purchases, and loyalty programs.
• Ensure compliance with company sales policies, processes, and reporting requirements.
• Bachelor's degree in Business, Marketing, Automobile Engineering, or a related field.
• MBA/PGDM in Sales & Marketing is preferred.
• 10-15+ years of sales experience, preferably in the automobile industry.
• Experience in dealership, automotive Dealership retail, EV, or mobility businesses.
• Proven experience managing large sales teams and achieving aggressive targets.