General Manager Sales

General Sales Manager (Call center)

Department : Call center

Reporting To : Head of Direct & Inbound Sales

Role Overview :

The General Sales Manager will be responsible for managing and driving the performance of inbound and outbound sales teams, ensuring achievement of daily call productivity, lead generation, conversion, and revenue targets across weekly, monthly, and yearly cycles. The role will oversee team discipline, sales process adherence, call quality, training, and AI-enabled call monitoring to ensure consistent sales performance, customer experience, and operational excellence.

Key Responsibilities :

1. Sales Target & Revenue Ownership

Drive achievement of daily, weekly, monthly, and annual sales and conversion targets for assigned inbound and outbound teams.

2. Daily Team Productivity

Ensure each team member achieves assigned daily call volume, call duration, and lead generation targets.

3. Lead Generation & Funnel Management

Monitor daily lead generation, lead utilization, follow-ups, and pipeline movement to maximize conversion opportunities.

4. Conversion Performance

Track and improve weekly, monthly, and yearly conversion rates through performance reviews, coaching, and process optimization.

5. AI Call Monitoring & Quality Assurance

Leverage AI-monitored calls to assess call quality, sales pitch adherence, customer engagement, objection handling, and compliance with defined SOPs.

6. Team Training & Coaching

Conduct regular training, call listening sessions, feedback, and individual performance improvement plans for team members.

7. Data Management & Reporting

Ensure accurate maintenance of daily sales data, call reports, lead records, conversion dashboards, and performance MIS.

8. Team Discipline & Process Adherence

Maintain attendance, schedule adherence, CRM hygiene, timely follow-ups, and adherence to sales processes and organizational policies.

9. Performance Review & Escalation

Identify underperforming team members, implement corrective actions, and provide periodic performance updates to the Head of Direct & Inbound Sales