General Manager -Sales(South & Western India)

Role & responsibilities

• GM - SALES will be assisted by a team of Regional Sales Managers (RSM), Area Sales Managers (ASM), SO, TSI, ISR & Chain of Stockists, C&FAs and Depots.
• Required to cover entire Southern & Western States.
• To manage all sales related activities covering setting and monitoring targets, training of sales force and ensures accurate delivery of products.
• To ensure high degree of customer satisfaction by providing quality service.
• Implement the monthly sales plan by salesman and outlet and follows up the execution on a daily basis by monitoring the daily sales reports, customer records cards and merchandising reports.
• Maximizes sales through effective and close follow up.
• Advises on slow moving and price sensitive items.
• Reviews and analyses sales force achievements to ensure company's objectives are being achieved.
• Ensures the full use of rental shelf-space and Looks for new POS to expand our customer base.
• Evaluates shelf rentals of every outlet and negotiates new ones.
• Recommends action on sensitive items.
• Drives highest possible standards of visual impact by ensuring brand/layout guidelines and plans are being correctly followed to deliver brand values.
• Reports on competitors' activities and provides market feed-back on new products, prices changes, new launches, etc.
• Implements promotional activities and events prepared and planned by the Brand Manager and exploit any additional opportunities to promote sales.
• Recommends promotional activities and events.
• Decides on the visual display/layout guidelines and plans to ensure the highest impact.
• Minimizes sales returns/damaged goods and short expiry goods by monitoring returns by outlets, developing a depletion plan and avoiding overstocking the points of sales.
• Ensures the availability of all SKU's on the shelves.
• Ensures quick listing of new products at all trade channels.
• Builds excellent relations with various trade channels. He will be the key person to convey the high image of the company in terms of service and credibility.
• Measures and evaluates the performance of the sales personnel.
• Initiates highest standards of sales representatives' training including daily briefs, product knowledge, on-job coaching, and various sales techniques.
• Solves issues related to people management and development.

Preferred candidate profile

• Any graduate or MBA (Preferably with Management Qualification) WITH MINIMUM 20 YRS HARDCORE SELLING EXPERIENCE in FMCG - FOOD industry.
• In-depth knowledge of market, ability to understand & assess the market and take remedial action.
• Willing to travel.
• Should have analytical skills, ability to drive from front and willing to shoulder responsibility
• Should possess Managerial Skills / Leadership Qualities.
• Should possess Men Management skills.
• Ability to work under pressure
• Ability to handle issues Smartly and take appropriate decisions
• Persons with adequate knowledge in distribution in Rural Market will have an added advantage.
• Candidate having exposure in south & Western India and holding the designation of NSM's / GM's only to apply and preferred.

Max Age: 40 to 45 yrs