General Manager - Sales & Marketing - FMCG

About the Opportunity:

Our client is a well-established FMCG organization with a strong presence across domestic and international markets. They are looking for an accomplished General Manager Sales & Marketing to lead the commercial function and drive business growth across multiple geographies.

This is a strategic leadership role responsible for sales, marketing, distribution, brand development, and overall commercial performance across domestic and export markets.

Key Responsibilities:

- Develop and execute business plans, sales strategies, and marketing initiatives to achieve revenue, profitability, and market share objectives.

- Lead and mentor sales, marketing, merchandising, and export teams while building a high-performance culture.

- Drive sales growth across Retail, Institutional, Modern Trade, and HORECA channels in domestic as well as international markets.

- Identify opportunities for market expansion and strengthen distribution networks across existing and new territories.

- Partner with senior leadership on business planning, sales forecasting, pricing strategies, and commercial decision-making.

- Develop and implement marketing programs, trade promotions, and brand-building initiatives to enhance customer engagement and market visibility.

- Lead product launch strategies and work closely with internal and external stakeholders to ensure successful market execution.

- Monitor market trends, competitor activities, and customer insights to identify growth opportunities and strengthen commercial performance.

- Ensure effective demand planning, forecasting, and alignment with supply chain and production teams.

- Track key business metrics and drive execution excellence across sales operations and distribution.

Candidate Profile:

- Bachelor's degree in Business, Marketing, Commerce, or a related discipline. An MBA or equivalent postgraduate qualification will be an advantage.

- Around 2428 years of progressive experience in Sales & Marketing within the FMCG industry.

- Proven leadership experience managing large commercial teams and multi-channel distribution operations.

- Exposure to international business, preferably handling export markets other overseas regions.

- Strong understanding of sales planning, trade marketing, distribution management, branding, forecasting, and commercial strategy.

- Demonstrated ability to deliver consistent business growth and build high-performing teams.

Desired Competencies:

- Strong leadership and people management skills.

- Excellent communication, presentation, and stakeholder management abilities.

- Commercially astute with strong business planning and decision-making capabilities.

- Analytical mindset with the ability to convert market insights into business opportunities.

- Experience managing budgets, sales performance, and business planning in a dynamic FMCG environment.

- Relocation support will be provided for the selected candidate.