General Manager Sales - Auto Sales - / Retail Sales - Jodhpur

Drive Sales Growth, Market Share & Revenue Excellence

Position Overview

The Business Head Sales/GM Sales is responsible for leading the dealerships vehicle sales business, driving revenue growth, market share expansion, customer acquisition and profitability across the vehicle portfolio.

1. Education

MBA in Marketing, Sales, Business Management or equivalent preferred.

Degree in Business Administration, Commerce, Engineering or a related field.

2. Experience

12–18 years of automobile retail sales experience.

Minimum 5–8 years in a leadership role managing dealership sales operations.

Experience in passenger vehicles, premium vehicles, EVs, PHEVs, or luxury automotive.

Proven track record of achieving sales and profitability targets.

3. Key Responsibilities

Sales Strategy & Business Planning

Sales Team Leadership & Development

Sales Process & Customer Experience Management

Profitability Management

VAS / F&I Penetration

Corporate & Institutional Sales

Reporting & Business Analytics

OEM Relationship Management

Upcountry and Rural Sales

4. Key Performance Indicators (KPIs)

i. Business Performance

Retail sales forecasting / planning accuracy

Sales target achievement

Market share

Revenue & profit growth

ii. Sales Effectiveness

Enquiry to booking to retail conversion

Test drive conversion & penetration

iii. Customer Experience

Sales Satisfaction Index – SSI (Score)

Net Promoter Score – NPS (Score)

Customer complaint resolution rate (%)

iv. Value-Added Business

Finance, Insurance, Extended warranty, Accessory penetration

Average revenue per vehicle sold

v. Team Management

Employee productivity & performance appraisal (Score)

Sales team retention rate (%)

Training completion and certification levels (%)

5. Key Competencies

Business Acumen

Strategic Planning

Results Orientation

Analytical Thinking

Customer Centricity

Negotiation Skills

People Leadership

Decision Making

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