General Manager Sales and Marketing

Role & responsibilities

• Develop and execute the overall Cattle Feed sales and marketing strategy for the assigned zone/state.
• Own overall sales performance, revenue growth and achievement of business targets.
• Build, expand and strengthen the company's distributor, dealer and channel network.
• Develop territory-wise business plans and sales targets.
• Lead, guide and evaluate the sales hierarchy and ensure effective team performance.
• Drive primary and secondary sales and ensure healthy product movement across the market.
• Identify new markets, business opportunities and potential channel partners.
• Establish strong relationships with key distributors, dealers and major customers.
• Monitor regional market trends, competitor activities, pricing and business opportunities.
• Review sales performance through MIS, forecasts and business reports and take corrective actions.
• Ensure effective market coverage, sales conversion and territory development.
• Monitor distributor outstanding, credit discipline and collection performance.
• Coordinate with production, dispatch and accounts teams for smooth business operations.
• Develop and implement effective market-development and promotional strategies.
• Conduct regular business reviews with the sales team and management.
• Recruit, develop, coach and retain a high-performing sales team.
• Provide management with accurate sales forecasts, market intelligence and strategic recommendations.
• Ensure disciplined implementation of company policies, pricing and sales processes.

Preferred candidate profile

• Graduate; MBA in Sales & Marketing / Business Management preferred.
• Relevant experience in the Animal Feed/Cattle Feed Industry is mandatory.
• Proven experience in senior-level sales and business management within the Animal Feed Industry.
• Strong practical understanding of Cattle Feed, Animal Nutrition and Animal Feed distribution.
• Proven track record of achieving sales targets and driving business growth.
• Strong experience in distributor/dealer network development and channel management.
• Demonstrated ability to lead and develop large field-sales teams.
• Strong commercial, analytical and strategic decision-making skills.
• Excellent leadership, communication, negotiation and relationship-management skills.
• Strong understanding of primary/secondary sales, market expansion and collection management.
• Strong market intelligence and competitor-analysis capabilities.
• Highly target-oriented, accountable and result-driven.
• Willingness to travel extensively across Uttar Pradesh.

Perks and benefits

• Competitive compensation, negotiable based on experience and suitability.
• Performance-based growth and incentives, as applicable under company policy.
• TA/DA and applicable travel expenses as per company policy.
• Opportunity to lead the growth of a developing Cattle Feed business across Uttar Pradesh.
• Career growth opportunities within the company's Sales & Marketing leadership structure.
• Direct exposure to senior management and strategic business decisions.

IMPORTANT REQUIREMENT

Relevant Animal Feed/Cattle Feed Industry experience is mandatory.

We are looking for a senior Animal Feed Industry professional with proven business results, not a generic Sales & Marketing candidate.

Candidates should have demonstrated experience in Cattle Feed sales, distribution, market development, channel expansion and sales-team leadership.